Join dealerships across Canada in helping women living with breast cancer through the Drive Pink campaign!
About the Drive Pink Campaign
Drive Pink is a cause marketing partnership between the Canadian Cancer Society and vehicle dealerships across the country. Through this campaign, dealerships show their support for women in their communities during October's Breast Cancer Awareness Month.
Breast cancer is the most commonly diagnosed cancer among Canadian women. It is estimated that about 1 in 8 women will develop breast cancer in their lifetime and 1 in 31 will die from the disease.
Funds raised through Drive Pink are helping women with breast cancer live their lives more fully through ground-breaking research and services that provide information and help women and their families cope with the disease. Work to educate women about breast cancer screening is also supported through this campaign.
How can you help?
- Sign up your car dealership for Drive Pink this October
- Buy a car, test drive a car, or take your car for service at one of our participating dealerships
Making progress in the cancer fight
The 5-year cancer survival rate has increased from 25% in the 1940s to 60% today.