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Rob Assimakopoulos is Senior Vice President and Chief Marketing Officer at the Canadian Imperial Bank of Commerce (CIBC), one of Canada’s leading banks. Rob’s career has taken him from Ford Motor Company to Procter & Gamble, Molson-Coors Canada, the Canadian Football League and General Motors Canada. He graduated from the University of Western Ontario with a BA in Economics and went on to obtain an MBA from the University of Windsor with a concentration on Finance and Marketing. Rob is also a member of the Board of Directors of the Canadian Marketing Association, where he serves as a member of the Audit and Finance Committee.