April is Daffodil Month — LCBO stores join the fight

07 April 2015

Toronto -

This April, the public can help support the Canadian Cancer Society by making a donation to buy a daffodil pin at any of the more than 650 LCBO stores throughout Ontario. Donation boxes for the Society’s annual Daffodil Month fundraising campaign will be displayed at LCBO checkout counters until April 25.

Donations made during Daffodil Month help cancer patients and their families in communities across Ontario, by funding life-saving research, support services and other important work so that fewer Canadians will be touched by cancer.

Thanks to Ontarians’ generous support of Daffodil Month and the Canadian Cancer Society’s other fundraising programs, the charity was able to fund $20.4 million in world-class research to fight all cancers in 2013-14. During this time, the Society also provided critical support services to more than 49,000 Ontarians.

“When you buy and wear a daffodil pin, you show people living with cancer that they are not alone. We won’t give up until all forms of the disease are defeated,” says Susan Drodge, Director of Corporate and Community Partnerships for the Canadian Cancer Society in Ontario. “We want to thank LCBO’s generous customers and supportive staff who help us raise significant funds to support work that is making a difference in the lives of cancer patients and their families.”

“LCBO is pleased to partner once again with the Canadian Cancer Society and support a variety of worthy causes through the Giving Back In Our Community fundraising program,” says LCBO President & CEO Bob Peter. “The generosity of LCBO customers and staff enable these charitable organizations to make a significant impact in helping individuals and communities across Ontario.”

The Canadian Cancer Society is one of 28 provincial and numerous local charities that will benefit from LCBO’s province-wide donation box program in 2015. In 2013, LCBO raised a total of more than $8.2 million for charities through special programs and initiatives, of which $7.7 million was raised through in-store fundraising.

In addition, LCBO’s annual dividend transfer to the Ontario government, which totaled $1.74 billion in fiscal 2013-14, excluding taxes, supports a wide range of important government programs, services and priorities, including health care and education.

The Canadian Cancer Society thanks the public for its generous support when shopping at their local LCBO store from April 1 – 25, 2015.

About Daffodil Month

Daffodil Month, held every April, is a national fundraising campaign of the Canadian Cancer Society. During the month, volunteers are involved in numerous activities to raise vital funds for the fight against cancer.

Money raised during Daffodil Month helps patients and their families in communities across the country. Donations fund life-saving research, support services and other important work so that fewer Canadians will be touched by the disease.


About the Canadian Cancer Society

The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.



Camille Beaubien
Canadian Cancer Society Communications Senior Manager
Tel: 416 323-7181; E-mail: cbeaubien@ontario.cancer.ca

Stephanie Petroff  
LCBO Senior Communications Consultant 
Tel: 416 864-6792; E-mail: stephanie.petroff@lcbo.com