LCBO stores support Canadian Cancer Society Daffodil Month

22 April 2013

Toronto -

This April, the Canadian Cancer Society wants to pin you. The Canadian Cancer Society is marking its 75th anniversary this year and members of the public can help support them by making a donation at any of the 634 LCBO stores throughout Ontario. Coin and daffodil pin boxes will be displayed at LCBO checkout counters until April 27.

Every year in April, the Society asks all Ontarians to celebrate Daffodil Month by proudly wearing a daffodil in support of Canadians living with cancer or to remember those lost to this disease. To some the daffodil is just a flower. To us, it’s a symbol of strength, courage and a symbol of life. It says we will not give up. It says we will fight back. It says we will beat cancer.

The funds raised through donations for daffodil pins will enable us to continue in our mission to eradicate cancer and enhance the lives of people living with cancer. The Society does this by fighting all cancers on multiple fronts, including research, advocacy, prevention, information and support.

“LCBO’s province-wide network of stores and supportive staff will help the Canadian Cancer Society raise funds for the fight against cancer and increase public awareness of our impact in communities throughout Ontario,” says Susan Drodge, Director, Corporate and Community Partnerships, Canadian Cancer Society. “We appreciate the support we receive from LCBO, its employees and especially its customers.”

“As a socially responsible community partner, LCBO is pleased to partner with the Canadian Cancer Society and support a variety of worthy causes,” says LCBO President & CEO Bob Peter. “Through the generosity of LCBO customers and staff, we help improve the lives of countless Ontarians and make a difference where we live and work.”

The Society is one of 28 provincial, as well as numerous local charities, that will benefit from LCBO’s province-wide donation box program in 2013. In 2011, LCBO raised a total of more than $6.2 million for charities through special programs and initiatives, of which $5.7 million was raised through in-store fundraising. In addition, LCBO’s annual dividend transfer to the Ontario government, which totaled $1.63 billion in fiscal 2011-12, excluding taxes, supports a wide range of important government programs, services and priorities, including health care and education.

The Society thanks the public for its support this Daffodil Month when shopping at their local LCBO store from April 1–27.

About Daffodil Month
Daffodil Month is a national fundraising campaign of the Canadian Cancer Society. During April, Society volunteers are involved with numerous activities to raise vital funds for the fight against cancer. Wear a pin, text FIGHT to 45678 to donate $5, tweet the hashtag #mydaffodil, add a twibbon to your online profile and spread the word that it’s Daffodil Month. Visit to learn more.

For 75 years, the Canadian Cancer Society has been with Canadians in the fight for life. We have been relentless in our commitment to prevent cancer, fund research and support Canadians touched by cancer. From this foundation, we will work with Canadians to change cancer forever so fewer Canadians are diagnosed with the disease and more survive. When you want to know more about cancer, visit our website at or call our toll-free bilingual Cancer Information Service at 1 888-939-3333 (TTY: 1-866-786-3934).

For more information, please contact:

Stephanie Michaelides

Communications Coordinator

Canadian Cancer Society


Phone: 416-323-7039