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HOPE…Buy a bunch of it!

16 March 2012

Manitoba -

Hundreds of dedicated volunteers will be fanning out across the province this week to sell daffodils and raise money for the fight against cancer.  The daffodil is the Canadian Cancer Society’s symbol of hope, and the arrival of the flowers is considered by many to be the first sign of spring.

From March 16 to 24, Canadian Cancer Society volunteers will be selling daffodils for $6 a bunch in major malls, clinics, hospitals, retirement residences, and Walmart locations throughout Manitoba.

The Society hopes to raise over $250,000 again this year, and proceeds are used to fight back against cancer by funding cancer research, prevention strategies and community services for people living with cancer and their families.

“Cancer is a disease that affects virtually every Manitoban,” says Heidi Struck, Daffodil Days campaign manager at the Canadian Cancer Society.  “Whether you are a friend, family member, co-worker, or are battling the disease yourself, we have all been touched by cancer and have to band together and fight back.  When you buy daffodils or make a donation for a daffodil pin, you’re truly making a positive impact on the lives of people living in your community.”

In addition to the live daffodil sales march 16-24, the Society is again encouraging all Manitobans to wear a daffodil pin throughout Daffodil Month (April).  The pins are worn to show people facing cancer that they are not alone, and to remember loved ones lost to cancer.  The pins are available everywhere the live flowers are sold and will be available at locations across Manitoba this April, including all TD Canada Trust outlets.

Daffodil Days is one of the Canadian Cancer Society’s longest running fundraising events, dating back to 1954 when daffodils were used to decorate tables at a fundraising tea held by Lady Eaton at the Eaton’s store in downtown Toronto.

The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

For more information, please contact:

Jason Permanand

Communications Manager

Canadian Cancer Society

Manitoba

Phone: 204-990-4310