Know the risks of flavoured tobacco. Smoking is still the leading cause of cancer deaths in BC. In spite of increased public awareness about the harms of smoking, our youth are increasingly using flavoured tobacco products. Data released as part of the 2014 Youth Smoking Survey showed that almost half of all BC high school students who used tobacco products had used flavoured tobacco products. Fruit and candy flavoured tobacco reduce the harsh effects of cigarette smoke for youth who are experimenting with smoking, making it easier for them to become addicted to tobacco.