Tobacco companies have used product packaging as an effective marketing strategy to depict positive lifestyle images, convey deceptive messages and detract from health warnings. Plain packaging will come into force in Canada November 9, 2019 at the manufacturer level, and February 7, 2020 at the retail level. Canada will have the best plain packaging regulations in the world. Australia became the first country to implement plain packaging in 2012, followed by the United Kingdom and France in 2016, and Norway and Ireland in 2017.
We realize that our efforts cannot even be compared to what women face when they hear the words ... ‘you have cancer.’
Together we can reduce the burden of cancer
Last year, we only had the resources available to fund 40% of high-priority research projects. Imagine the impact we could have if we were able to fund 100%.