Tobacco companies have used product packaging as an effective marketing strategy to depict positive lifestyle images, convey deceptive messages and detract from health warnings. Plain packaging will come into force in Canada November 9, 2019 at the manufacturer level, and February 7, 2020 at the retail level. Canada will have the best plain packaging regulations in the world. Australia became the first country to implement plain packaging in 2012, followed by the United Kingdom and France in 2016, and Norway and Ireland in 2017.
What’s the lifetime risk of getting cancer?
The latest Canadian Cancer Statistics report shows about half of Canadians are expected to be diagnosed with cancer in their lifetime.