Tobacco companies have used product packaging as an effective marketing strategy to depict positive lifestyle images, convey deceptive messages and detract from health warnings. Plain packaging will come into force in Canada November 9, 2019 at the manufacturer level, and February 7, 2020 at the retail level. Canada will have the best plain packaging regulations in the world. Australia became the first country to implement plain packaging in 2012, followed by the United Kingdom and France in 2016, and Norway and Ireland in 2017.
Tobacco control – what we’re fighting for right now
The Canadian Cancer Society BC and Yukon advocates for an investment in cancer prevention. We encourage the BC Government to protect Canadians from cancer-causing substances, such as tobacco smoke, and generate public policies that make healthy living possible.
The Society is advocating for stronger provincial tobacco control regulation in outdoor public places, such as outdoor patios of bars and restaurants, and on parks playgrounds and beaches.