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Since their launch in 2013 NOGU has become one of the fasting growing online jewelry brands in Canada with a focus on inclusivity, positive energy and giving back to meaningful causes around the globe. With the #nogu4all movement they are breaking down stereotypes in the fashion industry and creating affordable designs made to fit all women (and men!).

The founders of NOGU all have been touched by cancer personally. Mario & Luca Lavorato, both born with CF among other struggles, endured the anxiety and uncertainty of their mother's two separate battles with - and victories over – Non-Hodgkin lymphoma. Michael Scarfo, COO, watched his father overcome mouth cancer, and couldn't be more glad to see him healthy and in remission.

NOGU is proud to be partnering with the Canadian Cancer Society in the creation of the Crystal Hope Bracelet Collection donating 50% of all sales to CCS. NOGU is dedicated to making everyone feel beautiful and strong and we encourage everyone to support in style with this collection at



Dr Guy Sauvageau Progress in leukemias

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What’s the lifetime risk of getting cancer?

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The latest Canadian Cancer Statistics report shows about half of Canadians are expected to be diagnosed with cancer in their lifetime.

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