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Since their launch in 2013 NOGU has become one of the fasting growing online jewelry brands in Canada with a focus on inclusivity, positive energy and giving back to meaningful causes around the globe. With the #nogu4all movement they are breaking down stereotypes in the fashion industry and creating affordable designs made to fit all women (and men!).

The founders of NOGU all have been touched by cancer personally. Mario & Luca Lavorato, both born with CF among other struggles, endured the anxiety and uncertainty of their mother's two separate battles with - and victories over – Non-Hodgkin lymphoma. Michael Scarfo, COO, watched his father overcome mouth cancer, and couldn't be more glad to see him healthy and in remission.

NOGU is proud to be partnering with the Canadian Cancer Society in the creation of the Crystal Hope Bracelet Collection donating 50% of all sales to CCS. NOGU is dedicated to making everyone feel beautiful and strong and we encourage everyone to support in style with this collection at



A teenaged girl sitting on her bed I was in total shock when I heard the diagnosis of cancer. Cancer to me was an adult’s disease. Being a 13-year-old teenager, it certainly wasn’t even on my radar.

Read Sabrina's story

Making progress in the cancer fight

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The 5-year cancer survival rate has increased from 25% in the 1940s to 60% today.

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