Add Fight Cancer to your grocery list

16 March 2017


With April’s Daffodil Month just around the corner, the Canadian Cancer Society is pleased to announce that Your Independent Grocer stores in Regina, Saskatoon and Melfort will be selling live flowers in support of the charity’s long-standing fundraising campaign. 

From today until March 30, Saskatchewan’s six Your Independent Grocer stores will sell fresh cut daffodils for $5.99 and potted daffodils for $8.99. For every bunch of fresh cut or potted daffodils sold, $2 will be donated to the Canadian Cancer Society.

“When you buy Canadian Cancer Society daffodils you will be saving lives and helping people who are living with cancer now and in the future,” says Keith Karasin, executive director for the Canadian Cancer Society in Saskatchewan. “2017 marks 60 years since the first daffodils were sold to support the Canadian Cancer Society. Funds raised have helped increase the cancer survival rate from 25% in the 1940s to over 60% today,” he adds.

Money raised during Daffodil Month helps local patients and their families. Donations fund life-saving research, support services and other important work that means fewer Canadians will be touched by the disease.

Last year, thanks to Canadians generous support of Daffodil Month and the Canadian Cancer Society’s other fundraising activities, the charity was able to fund:
  • $44 million in world-class research to fight all cancers
  • $68 million in programs and services for patients and their families that helped almost 163,000 Canadians and almost 2,500 people in Saskatchewan 

“Loblaw Companies is pleased to partner with Canadian Cancer Society to support Daffodil Month fundraising efforts in Saskatchewan,” says Leila Fenc, senior director of community investment, Loblaw Companies Limited. “When you buy daffodils, they brighten up your home and bring hope to people living with cancer.”

The Daffodil Month partnership between the Canadian Cancer Society and Loblaw started in Ontario in 2014 and expanded to Eastern Canada last year. To date, almost $500,000 has been raised through this collaboration. 

Canadian Cancer Society daffodils will be available at the following stores:
  • Melfort Your Independent Grocer, Melfort
  • Tom's Your Independent Grocer, Regina
  • Mike's Your Independent Grocer, Regina
  • Michael's Your Independent Grocer, Saskatoon
  • Andrey's Your Independent Grocer, Saskatoon
  • Dennis's Your Independent Grocer, Saskatoon
This April, join the fight. Support Canadians living with cancer and buy fresh daffodils or a daffodil pin. Find out more at cancer.ca/daffodil.

About the Canadian Cancer Society
The Canadian Cancer Society is a national community-based organization dedicated to preventing cancer, saving lives and supporting people living with cancer through research funding, services and advocacy. We are Canada's largest charity fighting all types of cancer and leading authority on cancer statistics and information. To learn more, call 1 888-939-3333 or visit cancer.ca.

Social media information
Twitter: @cancersociety
Facebook: CanadianCancerSociety
Hashtags: #JoinTheFight #DaffodilMonth

About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited is Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unitholder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 198,000 full- and part-time employees, making it one of Canada’s largest private sector employers. 

For further information or to book an interview opportunity, please contact: 

For Canadian Cancer Society: 
Camille Beaubien, 416-323-7181, cbeaubien@ontario.cancer.ca
Daniel Paquette, 416-413-7714, dp@dppr.ca

For Loblaw Companies Limited:
pr@loblaw.ca or 905-459-2500