An apple a day may keep the oncologist away

25 August 2016

Toronto -

With nearly two-thirds of Canadian adults and one-third of young people overweight or obese, the Canadian Cancer Society is launching Sugar-free September to raise awareness that excess weight can cause cancer. The month-long challenge aims to show that cutting sugar intake is as easy as eating actual fruit instead of drinking fruit juice cocktails.

Almost 7,000 cancers diagnosed in Canada last year were attributed to excess body weight, a risk factor for breast, colorectal, esophageal, gallbladder, liver, kidney, pancreatic and uterine cancer. Yet, only one-third of Canadians are aware that excess weight increases the risk of cancer.

The Canadian Cancer Society is challenging Canadians to savour their September and go sugar-free for the month. The campaign explores many ways to avoid added-sugars in food and drinks while also giving people an opportunity to raise money for cancer research and support services. Participants share the experience by asking friends and colleagues to donate money to support the challenge and spur them on.

“We already have several thousand people enrolled to take the Sugar-free September challenge,” says Susan Flynn, Senior Manager, Cancer Prevention, Canadian Cancer Society Ontario Division. “Cutting out added sugar is not as hard as people think.”

Are you up for the challenge? Join the more than 1,900 Canadians who've already pledged to give up the sweet stuff for the month and have raised well over $16,000. Register at SugarFreeSeptember.ca

About the Canadian Cancer SocietyThe Canadian Cancer Society is a national community-based organization dedicated to preventing cancer, saving lives and supporting people living with cancer through research funding, services and advocacy. We are Canada’s largest charity fighting all types of cancer and leading authority on cancer statistics and information. To learn more, call 1 888 939-3333 or visit cancer.ca.

About Sugar-free September

Sugar-free September is an online third-party fundraiser run by Clear Heads International that challenges people to give up food and drinks with added sugar for a month in support of the Canadian Cancer Society. It helps participants adopt healthier food choices, while also raising funds for an important cause.  

Those registered for the challenge will be supported by an online community of participants, who provide advice, help and encouragement. Register today at SugarFreeSeptember.ca

Twitter: @SugarFreeSept

Facebook: www.facebook.com/sugarfreeseptemberca

Instagram: www.instagram.com/sugar_free_sept_ca/

Hashtag: #Sugarfree

For more information, please contact:

Susan Fekete

Communications Manager

Canadian Cancer Society

Phone: 613-565-2522 ext 4985