Canadians united as a force-for-life against breast cancer by the CIBC Run for the Cure

27 August 2019

Toronto -

Across the country, Canadians are warming up for the 28th annual Canadian Cancer Society CIBC Run for the Cure, happening this year in 57 locations on Sunday, October 6.

The CIBC Run for the Cure is the largest, single-day, volunteer-led event dedicated to raising funds for breast cancer research, support programs such as our Peer Match program, helpline, and breast cancer support group facilitator training. Since its inception, the Run has raised over $445 million for the breast cancer cause.

“Each year, the CIBC Run for the Cure unites a collective of Canadians who are a force-for-life in the face of breast cancer,” says Andrea Seale, Interim CEO, Canadian Cancer Society. “With the support of that collective, we fund the best breast cancer research, provide the largest cancer support system in the country and act as a voice for Canadians, advocating for important social change.”

It’s because of the funds Canadians raise through the CIBC Run for the Cure that we know more than ever before about how to prevent, diagnose, treat and live with and beyond breast cancer, and have been able to help reduce the mortality rate by 44% since its peak in the mid-1980s.

The CIBC Run for the Cure also funds our vitally important support system that is helping people with breast cancer live their lives as fully as possible by helping them manage life with cancer, providing community and connection and building wellness and resilience throughout the cancer journey through support services such as our Cancer Information Service and Peer Match program.

“You might ask why we’re still raising funds for the breast cancer cause, and while we’ve certainly made huge strides in breast cancer, every day, more than 70 Canadians will receive a diagnosis,” adds Seale. “We must keep investing in the breast cancer cause so that more and more people can continue to survive their diagnoses and enjoy a better quality of life.”

The first CIBC Run for the Cure took place in 1992 in Toronto’s High Park. A group of volunteers brought together approximately 1,500 people and raised $85,000 for the breast cancer cause. Since then, the event has grown across the country and each year unites thousands of Canadians. Last year alone, events across the country raised an incredible $16 million.

"We are grateful to the thousands of Canadians who support the Run each year in a quest to create a future without breast cancer,” says Christina Kramer, CIBC's Senior Executive Vice-President and Executive Run Sponsor. “The CIBC Run for the Cure symbolizes our belief that great things happen when people rally together with shared purpose. CIBC takes this to heart and thousands of our team members will be participating again this October 6 to help make breast cancer beatable and create positive impacts in our communities.”

Starting September 1, the minimum donation amount will increase to $45. To receive our early bird rate, register for the CIBC Run for the Cure by August 31. For registration, or for more information, please visit cibcrunforthecure.com.

About the Canadian Cancer Society CIBC Run for the Cure
The Canadian Cancer Society CIBC Run for the Cure is the largest, single-day, volunteer-led event dedicated to raising funds for the breast cancer cause. On September 30, 2018, this national movement brought together over 80,000 participants and raised $16 million in communities across Canada. Since the event began in 1992, the CIBC Run for the Cure has raised more than $445 million for breast cancer research and support. Donate or learn more at www.cibcrunforthecure.com

About the Canadian Cancer Society
The Canadian Cancer Society is a national community-based organization whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

CIBC in the community
CIBC is a leading North American financial institution with 10 million personal banking, business, public sector and institutional clients. United under the bank's community investment brand One for Change, CIBC and its team are committed to coming together and supporting people and communities when they need it the most. Corporately, CIBC is focused on making a difference for those affected by cancer, as well as supporting persons with disabilities; in the U.S., CIBC focuses its investments in financial literacy. In 2018, CIBC and its team invested $80 million in community organizations across Canada and the U.S., through initiatives that include the Canadian Cancer Society CIBC Run for the Cure and CIBC Miracle Day. Learn more about community investment online or join the #OneforChange conversation on Twitter @CIBC and Facebook (www.facebook.com/CIBC) or follow on Instagram @CIBCNow.

For more information, please contact:
Brooke Kelly
Communications Coordinator
Canadian Cancer Society
416-934-5321