There’s etiquette for everything, including your nuts: 3 steps for proper nutiquette

26 August 2013

Toronto -

We’re no etiquette guru, but we do know a thing or 2 about about taking good care of your jewels.

On September 9, the Canadian Cancer Society is celebrating Men’s Cancer Health Awareness Month and launching a nationwide campaign to teach guys how to spot testicular cancer early. Testicular cancer is the most commonly diagnosed cancer in young men aged 15–29 but if it’s caught early, the chances of successful treatment are much better.

Knowing his balls helps a guy learn what is normal for his own body and recognize when something may be wrong. Don’t ignore your cojones – watch and share the 3 steps of nutiquette to check if cancer is growing down there.

3 steps of nutiquette:

1.      Find a place that is warm and safe, like your bathroom after a shower.

2.      Gently feel around for anything unusual.

3.      If you’re feeling any lumps, swelling, bumps, discomfort, pain – see your doctor.

In October 2010, Stanfield’s award-winning The Guy at Home in His Underwear campaign raised over $50,000 for the Society in support of increased awareness about testicular cancer – a cancer that is expected to affect almost 1,000 Canadian men in 2013.

This groundbreaking campaign brought attention to testicular cancer with over 50,000 Facebook likes, 1.13 million website views and extensive media coverage. And now we’re keeping the “ball” rolling! The Society is working with a number of national and regional partners to educate guys about their below-the-belt health through the Nutiquette video and social media campaign.  

Between 1992 and 2005, testicular cancer made up 24% of new cancer cases in men aged 15–29. Between 2006 and 2008, the testicular cancer survival rate was 97%. The earlier the cancer is found, the better the chances of successful treatment. The Society is a strong supporter of cancer research and has funded several studies related to men’s health, including those focused on the genetics of testicular cancer and understanding post-traumatic stress disorder in testicular cancer survivors.

About the Canadian Cancer Society

For 75 years the Canadian Cancer Society has been with Canadians in the fight for life. We have been relentless in our commitment to prevent cancer, fund research and support Canadians touched by cancer. From this foundation, we will work with Canadians to change cancer forever so fewer Canadians are diagnosed with the disease and more survive. Visit or call us at 1-888-939-3333 (TTY 1-866-786-3934).

For more information, please contact:

Brooke Kelly

Communications Coordinator

Canadian Cancer Society

National office

Phone: 416-934-5321