2011 April is Daffodil Month

08 April 2011

Toronto -

With the support of generous corporate partners, the Canadian Cancer Society is making more impact against more cancers. This April, the Society will raise funds and awareness through partnerships with companies across Canada. We invite Canadians to support the companies that support the Canadian Cancer Society. Together, we can come closer to a day when no one fears cancer.

Choose to support the fight for life with your Choice Rewards MasterCard
The Choice Rewards Mastercard charitable redemption option enables cardholders to easily join the fight against cancer. This April, donate your Choice Rewards Mastercard points to the Canadian Cancer Society in support of Daffodil Month. Cardholders will receive a tax receipt for donations over 2,500 points. To redeem your points in support of the Society, call the Choice Rewards customer contact centre at 1-888-546-5487, 24 hours a day, 7 days a week or visit www.choicerewards.ca.
Curves,the first fitness and weight loss facility dedicated to providing affordable, one-stop exercise and nutritional information for women, is proud to support the Society each year through in-club activities and fundraising events. This April, participating locations across Canada will be selling daffodil pins in honour of Daffodil Month. To find a location near you, visit www.curves.ca.

“Help Cut Childhood Cancer” with a haircut at First Choice Haircutters
First Choice Haircutters, Canada’s leading salon franchise, is proudly joining the Society again this April for their annual “Help Cut Childhood Cancer” campaign. From April 11–17, 2011, participating First Choice Haircutters salons will donate $0.50 cents from every haircut to the Canadian Cancer Society in support of childhood cancer research. First Choice Haircutters are also an official distributor of daffodil pins in support of our Daffodil Month Campaign. To find a location near you, visit www.firstchoice.com.

Golf Canada encourages women to Golf Fore the Cure
Throughout the spring and summer months, women across the country can participate in Golf Fore the Cure events in support of the fight against breast cancer. The Society is proud to be Golf Canada’s charity of choice for this series of events – the signature charity event of their Women’s Division. The program’s objective is to raise funds for the fight against breast cancer while promoting women’s participation in the game of golf. For more information about Golf Fore the Cure or to find an event near you, visit www.rcgagolfforethecure.ca.

Fight cancer with Laura Canada fashion
Throughout the month of April, Canada’s leading fashion retailer is selling yellow daffodil pins in support of our Daffodil Month campaign in stores across the country. As well, Laura stores will continue to donate 1% of the total proceeds from the sale of Laura Privilege Cards and Laura Privilege Renewal Cards (a customer loyalty program that offers a ten per cent discount on purchases) towards the fight against breast cancer. To find a location near you, visit www.laura.com.

Lady Precept MC golf balls go pink for breast cancer research
When you purchase Pink Ribbon Lady Precept MC golf balls this season, $1.20 per pack will be donated to breast cancer research. Lady Precept products are distributed by Tournament Sports Marketing and are available at golf retailers across Canada, including Golf Town. For more information visit www.precept.com

Lion’s Gate Marketing automotive after care products help fight cancer
Established in 1983, Lion’s Gate Marketing provides quality aftermarket products for the business offices of automotive and recreation dealerships across Canada. Throughout 2011, LGM will donate a portion of the proceeds from the sale of a variety of extended warranty policies to the Canadian Cancer Society. They will contribute $5 for every Secure Drive Mechanical Breakdown and $1 for every Auto Arm Anti- Theft Policy sold. For more information visit www.lgm.ca

Nancy Lopez Golf invites you to support breast cancer research this golf season
Nancy Lopez Golf continues to support the Canadian Cancer Society by donating a portion of the proceeds raised from their “Pink Ribbon Collection” products. Upon purchase of any of these products, 10% of the price will be contributed to breast cancer research. Nancy Lopez Golf products are distributed by Tournament Sports Marketing and available at golf retailers across Canada, including Golf Town. For more information visit www.nancylopezgolf.com

Join Neutrogena and “Work Together to Fight Skin Cancer”
The Canadian Cancer Society and Neutrogena® have once again joined together to educate Canadians about reducing their risk of skin cancer. United under the common goals of informing Canadians about the risks of the sun to their health and encouraging the use of sun protection products, Neutrogena® and the Society are “Working Together to Fight Skin Cancer.” Throughout 2011, for every purchase of participating sun care products, Neutrogena® will donate $2 to the Society, up to a maximum of $200,000.For more information, visit www.neutrogena.ca.

Stay at a Pacrim Hospitality Hotel and “Help Fight Cancer”
Pacrim Hospitalityis one of Canada’s largest, privately-owned hotel management companies, with a portfolio of 52 hotels throughout Canada and the United States totaling more than 5,400 hotel rooms and suites. This year, Pacrim Hospitality will donate $10.00 towards the fight against cancer for every night booked with the redemption of their specially designed discount coupon. The coupons, which offer the best available rate, are accepted at all participating Pacrim hotels across the country. For more information on the “Help Fight Cancer Campaign”, visit www.pacrimhospitalty.com.

Tee off for the fight against breast cancer with Paradise Golf Equipment
Founders Club/Paradise Golf Equipment, a manufacturer of golf clubs and golf-related products, will continue to offer for sale specially designed golf clubs, head covers and bags in support of the fight against breast cancer. Paradise Golf will contribute $9 for each golf club set sold and $2.50 for each set of travel covers sold towards Society-funded breast cancer research. For more information visit www.foundersclub.ca

Donate your Petro Canada Points to the fight for life
Since its inception, Petro-Canada customers have donated over 339 million PETRO-POINTS to the Society. Petro-Canada has renewed the “PETRO-POINTS for Cancer” program for 2011 and will include a marketing and promotional campaign encouraging Canadians to donate their points to the Canadian Cancer Society. Petro-Canada customers can donate their points in increments of 1,000to help fund information and support programs across the country. For more information, visit www.petrocanada.ca

Volkswagen Credit Canada extending a helping hand to fight cancer
This Spring, Volkswagen Credit Canada - the largest volume European automotive nameplate in Canada - is launching a campaign to support the fight against cancer through the sale of extended warranty policies. Volkswagen will donate $1 for every Volkswagen Protection Plus Anti-Theft Policy sold and $5 for every Volkswagen Protection Plus Mechanical Breakdown and Wear Protection Policy sold. In addition, Audi - another of Volkswagen’s brands - will contribute $5 for every Audi After Care Mechanical Breakdown or Wear Protection Policy sold and $1 for every Audi After Care Anti-Theft Policy sold. For more information, visit www.vw.ca.

Verbatim data storage goes pink to fight breast cancer
Verbatim, one of the most recognized names in the data storage industry, has extended their support of the Canadian Cancer Society into 2011. Verbatim will donate $1.00 from the sale of each 8GB Metallic Pink USB Drive to the Canadian Cancer Society in support of breast cancer research. To learn more or to find a retailer near you, please visit www.verbatim.com.





The Canadian Cancer Society (CCS) is the only national charity that supports Canadians with all cancers in communities across the country. No other organization does what we do; we are the voice for Canadians who care about cancer. We fund groundbreaking research, provide a support system for all those affected by cancer and advocate to governments for important social change.

Help us make a difference. Call 1-888-939-3333 or visit cancer.ca today.

For more information, please contact:

Christine Harminc

Senior Manager, Communications & Media Relations

Canadian Cancer Society

Phone: 416 934-5340