April Daffodil Campaign Launches Across Canada

31 March 2014

Manitoba -

Hearing the words “You have cancer” profoundly alters lives and the Canadian Cancer Society urges Canadians to join with them to change cancer forever. 6,400 Manitoba families hear those words every year and the Cancer Society wants them to know that they are not alone.

Glenn Smith heard those words just two days before Christmas when doctors told him that he had lung cancer – one of the deadliest forms of the disease. However, with the support of family, expert care and some assistance from new treatments, he got through it. Cancer took one of his lungs but Glenn has beat the odds and is cancer-free. With his new perspective on life, Glenn has signed up to volunteer his time driving cancer patients to treatment through the Cancer Society’s Transportation Service – a service he valued when he was getting treated for his own cancer.

“I am living proof of the benefits of research,” says Glenn. “If it wasn’t for all the advances made for better equipment and treatments, I may not be here today. So we need to do all we can to raise money for research and programs like the Transportation Service.” (Glenn and Cancer Society staff are available for interviews upon request)

Glenn will join with millions of Canadians in support of the Canadian Cancer Society’s Daffodil Month this April by wearing a bright yellow daffodil pin. The lapel pins are symbols of hope and courage, and wearing a daffodil shows people living with cancer they are not alone, and honours loved ones who have been lost to the disease. It’s a way for everyone to come together in April and fight back against ALL cancers.

Thanks to donors the Society has funded billions in cancer research since the 1940s, resulting in advances that have improved the lives of Canadians. Donors have also made it possible for the Society to become the country’s most trusted source of information and support for people living with cancer and their families. Current statistics show that progress has been made – today over 63% of Canadians diagnosed with cancer will survive at least 5 years after their diagnosis. In the 1940s, survival was about 25%.

“We need to continue making progress in the cancer fight,” says Mark McDonald, Executive Director of the Canadian Cancer Society’s Manitoba Division.  “Cancer can change everything when it strikes, so we need to do all we can to change cancer forever.  And this change won’t happen without you.  Donating to the Cancer Society makes you part of a vibrant cross-Canada team that is working to transform the way we understand this disease and live with it.”

McDonald is especially encouraging all Manitobans to buy a daffodil pin throughout April to show people on a cancer journey they are not alone and to remember loved ones lost.   Daffodil pins are at hundreds of locations in more than 75 communities throughout Manitoba including participating Caisse, Canad Inns, London Drugs, Napa Auto parts, Peavy Mart and Super Thrifty, Pharmasave, Jacob, Mortgage Alliance, Ryder, Canlan Ice Sports, BDC, WirelessWave and Tbooth locations.

“An integral component of Canad Inns is our belief in supporting and giving back to our community,” said Canad Inns Chief Executive Officer Paul Robson.  “Cancer touches every family in some way.   We are proud to support the Canadian Cancer Society during Daffodil month to help engage everyone in the fight against cancer.”

Throughout Daffodil Month, people can make a difference by:

  • Contacting the Cancer Society to get a daffodil pin box for your place of business;
  • Telling a loved one or friend with cancer that they are loved; let them know about the Society’s information and support programs;
  • Donating to the Cancer Society when a volunteer canvasser knocks on their door or at cancer.ca;
  • Becoming a “Virtual Canvasser” online;
  • Signing up as a volunteer with the Canadian Cancer Society to make a difference in the fight against ALL cancers;
  • Joining a Relay For Life team or sponsoring somebody who is participating;
  • Donating your Petro-points or gift a virtual daffodil pin to a friend on Petro-Canada’s Facebook page.

“Through it all I had some amazing support,” says Glenn, “particularly from my wife who never left my side.  It is great to see everybody wearing the daffodil, so others in the cancer fight out there know that they too have support.”

About the Canadian Cancer Society

For 75 years the Canadian Cancer Society has been with Canadians in the fight for life. We have been relentless in our commitment to prevent cancer, fund research and support Canadians touched by cancer. From this foundation, we will work with Canadians to change cancer forever so fewer Canadians are diagnosed with the disease and more survive. When you want to know more about cancer, visit our website at cancer.ca or call our toll-free bilingual Cancer Information Service at 1-888-939-3333.

For more information, please contact:

Jason Permanand

Communications Manager

Canadian Cancer Society


Phone: 204-990-4310