Thousands of Manitobans to mark Daffodil Day by joining the cancer fight

25 April 2013

Manitoba -

On April 27 – Daffodil Day - millions of Canadians from coast-to-coast will pause and ask each other one simple question: "who are you wearing your daffodil pin for?”

For Manitobans in more than 130 communities throughout the province who have donned bright yellow daffodil pins in April in support of the Canadian Cancer Society’s Daffodil Month, their responses are often personal and many times quite profound. Daffodil Day has been dedicated to honour the strength and determination of people living with cancer and to pay tribute to loved ones lost to the disease.

“I wear my daffodil pin in memory of my wonderful husband Ken who passed away after an 18-month battle from work related cancer – he was a City of Winnipeg firefighter,’’ says Lynn Davidson, a Cancer Society volunteer  who joined the Cancer Society team for the Daffodil campaign.  “Ken was only 51 years of age and he had so much to live for.  I miss him terribly. 

“I also wear my daffodil pin for my sister and my step father-in-law who are currently on their own cancer journeys and my step mother-in-law Merle who is a survivor."   

In 2013 the Canadian Cancer Society marks its 75th anniversary of leading the fight against ALL cancers. Mark McDonald, the executive director of the Canadian Cancer Society’s Manitoba Division said significant progress has been made in that time. In 75 years, the Cancer Society has invested $1.2 billion in cancer-fighting research and as a result, lives are being saved. When the Cancer Society first started funding research in the 1940’s, only one-in-four Canadians (25%) survived a cancer diagnosis. Today the survival rate is 62%.

“A new national poll shows that Canadians see this progress,” McDonald said. “Four in five Canadians tell us that in the last 20 years they have seen progress in treatment of cancer and improvements in the quality of life for Canadians with cancer.

“More than two-thirds of Canadians say that services to help cancer patients and their families have improved and that our understanding of the causes of cancer has improved over the last 20 years. But everyone agrees, there is still a great deal of work to be done.”

That’s why millions of Canadians have supported Daffodil Month by donning a symbol of hope and determination in the form of a bright yellow daffodil pin.  On Daffodil Day, the Society is also asking Manitobans to consider doing something helpful and practical for people living with cancer or to further the fight against cancer:

  • Tell a loved one or friend with cancer that you are thinking of them and that they are loved.
  • Let them know about Canadian Cancer Society information and support programs.
  • Do something special for someone you know with cancer (for example, prepare a meal, run an errand, babysit).

To make an even bigger difference:

  • Donate money to the Canadian Cancer Society to further research and support services for people living with cancer. Visit to donate online.
  • Participate in team events like the Relay for Life and the Dragon Boat Festival. Visit to learn more.
  • Become a Canadian Cancer Society volunteer.  Visit to join the fight!

 It is a particularly meaningful occasion this year as the Cancer Society marks its 75th anniversary.  In 1938, the Cancer Society was officially born, growing through the years into Canada’s leading national cancer-fighting charity. Today – thanks to the support of volunteers and donors – the Society has the reach, strength and experience to make the most impact against cancer in communities across Canada.

“While our 75th anniversary is an occasion to celebrate our contribution to the success in the fight against cancer, it is clear that more work needs to be done,” McDonald said. “And with the help of donors and many volunteers, we can continue to make progress in the cancer fight.  And we will not give up until cancer is defeated.”

The Cancer Society invites Canadians to visit our 75th anniversary microsite at to learn more about how the impact the Cancer Society has made has changed the course of cancer in Canada.  The Cancer Society partnered with Abacus Data to survey 1,511 Canadians on April 5 and April 6, 2013. Results of the survey are accurate within 2.5%, 19 times out of 20.

About the Canadian Cancer Society

For 75 years the Canadian Cancer Society has been with Canadians in the fight for life. We have been relentless in our commitment to prevent cancer, fund research and support Canadians touched by cancer. From this foundation, we will work with Canadians to change cancer forever so fewer Canadians are diagnosed with the disease and more survive. When you want to know more about cancer, visit our website at or call our toll-free bilingual Cancer Information Service at 1-888-939-3333.

For more information, please contact:

Jason Permanand

Communications Manager

Canadian Cancer Society


Phone: 204-990-4310