Daffodil Mountain blooms in Calgary, bringing hope to people living with cancer

30 March 2015

Calgary -

Imagine being told you have cancer not once, not twice, but three times.

The unimaginable became a reality for Calgarian Tom Shindruk, who has survived intestinal cancer and two bouts of prostate cancer.

Shindruk will share his story of survival and hope at noon today at Bow Valley Square to help kick-off the Canadian Cancer Society Daffodil Month.

“The daffodil is a symbol of hope,” says the three-time cancer survivor and volunteer board member with the Canadian Cancer Society, Alberta/NWT Division. “As a cancer survivor, I can honestly say nothing brightens my day quite like seeing my fellow community members buy fresh daffodils and wear the daffodil pin in support of the Society. It is a simple but meaningful gesture: one that shows cancer patients, their families and caregivers that they’re not alone in their fight.”

April is Daffodil Month, the time of year when Canadians renew their commitment to fight back against all forms of cancer and support people living with cancer.

Money raised through the sale of flowers and daffodil pins is invested in the most promising cancer research in Canada and support programs for people living with cancer. It is critical funding that allows the Society to continue it’s important work that will result in fewer Canadians being diagnosed with cancer and more surviving the disease.

“I’m living proof that Canadians’ investment in the best and brightest cancer researchers saves lives,” says this year’s Daffodil Month Campaign Chair John Osler, a cancer survivor and advocate for optimal cancer care in Calgary. “I was treated with a relatively new drug at the time, and I know I’m only in remission today because generous Calgarians and Canadians invest in life-saving cancer research.

“And that’s why I am choosing to support the Canadian Cancer Society not only as the Daffodil Month Campaign Chair and by wearing my daffodil pin, but by also making a donation this April that will fund groundbreaking cancer research in the country that will save more lives,” says Osler, who will also share his story today at Bow Valley Square.

Come buy your fresh flowers and daffodil pin from the beautiful Daffodil Mountain at Bow Valley Square Centre Court (205 5 Avenue SW) today and all week, daily from 8 a.m. to 5 p.m.

“The sale of fresh daffodils is one of the Society’s longest-running and most popular fundraising traditions,” says Shayenne Herder, Daffodil Month Coordinator with the Canadian Cancer Society. “We know Calgarians look forward to purchasing bright bunches of daffodils and the daffodil pin every year to make a difference in the lives of Canadians living with cancer now and in the future.”

Visit cancer.ca/events for a detailed list of dates and times for all other daffodil street sale locations in Calgary.

The Canadian Cancer Society daffodil pin will be available for purchase at all street sale locations as well as at retail locations across the city throughout April, including but not limited to Peavey Mart, London Drugs and Waves Coffee House locations. Please wear your daffodil pin proudly throughout the month of April to show people living with cancer they’re not alone in their fight.

Daffodils are $6 per bunch and you can get your Canadian Cancer Society daffodil pin for a recommended minimum donation of $2.

The Langevin Bridge will be lit yellow in the evening of March 30, 2015, and the Calgary Tower will be lit yellow and blue in the evening of April 1, 2015, in support of the Canadian Cancer Society Daffodil Month.

About the Canadian Cancer Society
The Canadian Cancer Society is a national, community-based organization of volunteers and staff whose mission is the eradication of cancer and enhancement of the quality of life of people living with cancer. Thanks to our donors and volunteers, the Society has the most impact, against the most cancers, in the most communities in Canada. Building on our progress, we are working with Canadians to change cancer forever. Make your gift today at cancer.ca.

For more information, please contact:

Paula Trotter

Communications Coordinator

Phone: 403-541-2339