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Give the gift of life on GivingTuesday

03 December 2013

CALGARY -

With the season of giving upon us, the Canadian Cancer Society is asking Albertans and people living in the Northwest Territories to give a meaningful gift this year – the gift of life.

You can do just that by participating in the first annual Canadian GivingTuesday event. On Tuesday, December 3, Canadians are encouraged to kick off the holidays by giving to charitable causes that are important to them. To support the life-saving work of the Canadian Cancer Society, simply text GTLIFE to 20222 and $10 will be donated to the fight for life. You can also donate online at cancer.ca/grateful.

“Cancer will unfortunately rob too many people of the merriment that the holiday season has to offer,” says Dan Holinda, Executive Director of the Canadian Cancer Society, Alberta/NWT Division. “But you can make a difference in the life of someone living with cancer by donating to the Society on GivingTuesday. Every dollar donated will help us continue our efforts to prevent cancer, increase survival rates and provide support to cancer patients, their caregivers and families.”

For 75 years, the Canadian Cancer Society has been leading the fight against all cancers. Thanks to our generous supporters, we’ve made tremendous progress in the fight against cancer with the survival rate more than doubling. For that, we are grateful. But cancer continues to take a toll. That’s why we need your support on GivingTuesday. Help us achieve our goal of raising $7,500 on December 3. Text GTLIFE to 20222 or donate online at cancer.ca/grateful.

GivingTuesday was created in the US in 2012 by 92nd Street Y in partnership with the United Nations Foundation and a group of founding partners. The inaugural GivingTuesday resulted in an increase of more than 485 per cent in online charitable donations compared to the same day the previous year. CanadaHelps and GIV3 initiated GivingTuesday in Canada. The Canadian Cancer Society is happy to be a participating charity.

About the Canadian Cancer Society
For 75 years, the Canadian Cancer Society has been with Canadians in the fight for life. We have been relentless in our commitment to prevent cancer, fund research and support Canadians touched by cancer. We are working together with Canadians to change cancer forever so fewer Canadians are diagnosed with the disease and more survive. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free bilingual Cancer Information Service at 1-888-939-3333.

For more information, please contact:

Paula Trotter

Communications Coordinator

Phone: 403-541-2339