Fight women’s cancers with Quote 4 Cures

01 October 2013

Calgary -

More than 91,000 Canadian women will be diagnosed with cancer this year.

This shocking statistic can be hard to believe, but it can also inspire a movement for change. And it’s exactly what motivated Western Direct Insurance to support the Canadian Cancer Society’s efforts to change cancer forever.

The community focused company is back for a second year with its Quote 4 Cures campaign, which raises money to fight women’s cancers. For every car or home insurance quote completed in Alberta during the month of October – be it online (www.westerndirect.ca), over the phone (1-855-674-6338) or in person through more than 45 Western Financial Group branches across Alberta – Western Direct Insurance will donate $10 to the Canadian Cancer Society.

“We all have an important woman in our life. A mother, daughter, sister or friend,” says Jeff Burke, President of Western Financial Group which offers the Western Direct Insurance product. “There is no better way to celebrate these relationships than by fighting back against something that can so tragically rob us of them – cancer. Western Direct Insurance is excited to partner with the Canadian Cancer Society to make a difference in the fight for life.”

“We are thrilled to once again have Western Direct Insurance joining us in the fight for life,” says Tiffany Kraus, External Engagement Lead with the Canadian Cancer Society. “Ongoing support is crucial as nearly half of Canadian women will be diagnosed with cancer. Together, we can all make an impact in the fight against cancer – it’s as easy as getting your Quote 4 Cures.”

Western Direct Insurance’s Quote 4 Cures coincides with Women’s Cancer Health Awareness Month, during which the Society focuses on raising awareness of breast, cervical, melanoma and colorectal cancers. Combined, these four cancers account for more than 40 per cent of new cancer cases in women.

Money raised through Quote 4 Cures will be designated to Society-funded research into women’s cancers. Furthermore, the campaign will remind women to speak with their doctors about screening and early detection – two of the most important tools in the fight against cancer. In most cases, catching cancer in its early stages is the key to successfully beating it.

No cancer journey is ever the same. But many of those diagnosed with the disease share one common experience – they noticed a change in their bodies and knew something was wrong. Emilia Seifert knows first-hand how being aware of bodily changes can save your life.

Even though she had no previous health issues, the busy Calgary mother of four kept telling her husband something wasn’t right. But she never imagined she would be diagnosed with colorectal cancer in 2009 at the young age of 37 (the majority of people diagnosed with colorectal cancer are over the age of 50).

As a cancer survivor, Seifert wants to help raise awareness of the importance of early detection.

“If you know something is not right, make sure you talk to your doctor,” says Seifert. “Cancer doesn’t discriminate. It doesn’t matter how old you are, you can get cancer.”

If caught early, over 90 per cent of breast, cervical, colorectal and melanoma skin cancers can be treated successfully.

Join Western Direct Insurance and the Canadian Cancer Society in the fight against women’s cancers.
Get your quote today by visiting www.quote4cures.ca or calling 1-855-674-6338. Quote 4 Cures runs from October 1 to 31, 2013 and one quote per household qualifies for a $10 donation to the Society.

Last year, Western Direct Insurance’s Quote 4 Cures campaign raised $25,000 for the Canadian Cancer Society.

About Western Direct Insurance
Western Direct Insurance offers home, condo and tenant insurance in Alberta, British Columbia, Saskatchewan, Manitoba and the Northwest Territories. In British Columbia, the products are offered under Western Direct Insurance Agency. Western Direct Insurance also provides car, motorcycle and recreational vehicle insurance for residents in Alberta and the Northwest Territories. Western Direct Insurance products are offered through Western Financial Group, a diversified insurance services company that serves more than 790,000 customers across Western Canada. Want to know more about Western Direct Insurance? Visit our website at www.westerndirect.ca to get your Quote 4 Cures.

About the Canadian Cancer Society
For 75 years, the Canadian Cancer Society has been with Canadians in the fight for life. We have been relentless in our commitment to prevent cancer, fund research and support Canadians touched by cancer. We are working together with Canadians to change cancer forever so fewer Canadians are diagnosed with the disease and more survive. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free bilingual Cancer Information Service at 1-888-939-3333 (TTY: 1-866-786-3934).

For more information or to arrange an interview, please contact:

Paula Trotter, Communications Coordinator
Canadian Cancer Society, Alberta/NWT Division
paula.trotter@cancer.ab.ca| 403-541-2339

Rod Cunniam, Vice President
Western Direct Insurance
answers@westerndirect.ca | 403-652-2663 ext. 477