Wigs and hair donations

We help people living with cancer find wigs when they lose their hair as a result of cancer treatment.


Procter & Gamble Canada, in partnership with the Canadian Cancer Society, launched the Pantene Beautiful Lengths campaign in 2007. Our partnership encourages Canadians to donate their hair to create real-hair wigs for people who are undergoing cancer treatment.


Pantene Beautiful Lengths accepts hair donations, then creates, ships and donates real-hair wigs to Canadian Cancer Society wig banks across Canada. There is no cost to the Society or to the individuals who receive these wigs. Please consider sending your hair to Pantene Beautiful Lengths as a meaningful way to support someone on a cancer journey.

How to donate your hair

If you’re thinking about donating your hair, here’s how it works:


For all hair donations:

  • Hair must be clean, dry and not swept off the floor.
  • Hair must be a minimum length, based on the requirements of the hair donation program.
  • In most cases, hair should not be chemically treated (bleach, colour or perm).
  • Hair should be bundled in a ponytail at both ends.

Send hair by regular mail to the hair donation program of your choice. Include your name and address to receive an acknowledgement.

Pantene Beautiful Lengths

c/o Archway Marketing Services
P. O. Box 434
2110 Kipling Avenue
Etobicoke Station B, ON M9W 5L4

Minimum requirement: length – 8 inches (20 cm).

Click here for hair guidelines and cutting instructions, as well as a free eLabel to cover the cost of postage if mailed in Canada.

How to find a wig

To find a wig near you, contact:


Newfoundland and Labrador Division - Provincial / Eastern Office
PO Box 8921
Daffodil Place
70 Ropewalk Lane
St. John's, NL A1B 3R9

Toll Free: 1-888-753-6520
Telephone: 709-753-6520
Fax: 709-753-9314
Email: ccs@nl.cancer.ca

Newfoundland and Labrador Division - Central Region Office
10 Pinsent Drive
Grand Falls-Windsor, NL A2A 2R6

Toll Free: 1-866-545-9534
Phone: 709-489-5822
Fax: 709-489-2795
Email: centralregion@nl.cancer.ca

Newfoundland and Labrador Division - Western Region Office
Suite 304, CIBC Building
9 Main Street
Corner Brook, NL A2H 1C2

Toll Free: 1-866-545-9533
Phone: 709-634-6542
Fax: 709-634-6030
Email: westernregion@nl.cancer.ca

Newfoundland and Labrador Division - Labrador Region Office
217 Hamilton River Road
Happy Valley-Goose Bay, NL A0P 1C0

Toll Free: 1-866-996-4500
Phone: 709-896-4500
Fax: 709-896-4520
Email: labradorregion@nl.cancer.ca

Our Living Room
Eastern Health – Dr H. Bliss Murphy Cancer Center

300 Prince Phillip Drive
St. John’s, NL A1B 3V6

For more information about wigs in Newfoundland and Labrador, consult the Community Services Locator.