Help save lives this holiday season
Why people smoke
Peer pressure persuades many young people between the ages of 10 and 18 to experiment with smoking. The most common reasons are:
- to be the same as others in the peer group
- to appear cool and grown up
- to rebel against authority
- to relax in awkward social settings
This is why we work so hard to keep cigarette prices high and to ban advertising to teens – if we can reduce the experimenting, we can reduce the number of smokers.
Clinical trial discovery improves quality of life
A clinical trial led by the Society’s NCIC Clinical Trials group found that men with prostate cancer who are treated with intermittent courses of hormone therapy live as long as those receiving continuous therapy.