60% of high-priority research goes unfunded.
Why people smoke
Peer pressure persuades many young people between the ages of 10 and 18 to experiment with smoking. The most common reasons are:
- to be the same as others in the peer group
- to appear cool and grown up
- to rebel against authority
- to relax in awkward social settings
This is why we work so hard to keep cigarette prices high and to ban advertising to teens – if we can reduce the experimenting, we can reduce the number of smokers.
Seeing my sister Erin – a young mother – struggle with the emotional blow and then the physical toll of cancer treatment made me want to do something to help women feel confident.
Reducing the burden of cancer
Canadians can help CCS fund the best research and support people living with cancer by donating and volunteering.