60% of high-priority research goes unfunded.
Why people smoke
Peer pressure persuades many young people between the ages of 10 and 18 to experiment with smoking. The most common reasons are:
- to be the same as others in the peer group
- to appear cool and grown up
- to rebel against authority
- to relax in awkward social settings
This is why we work so hard to keep cigarette prices high and to ban advertising to teens – if we can reduce the experimenting, we can reduce the number of smokers.