60% of high-priority research goes unfunded.
Why people smoke
Peer pressure persuades many young people between the ages of 10 and 18 to experiment with smoking. The most common reasons are:
- to be the same as others in the peer group
- to appear cool and grown up
- to rebel against authority
- to relax in awkward social settings
This is why we work so hard to keep cigarette prices high and to ban advertising to teens – if we can reduce the experimenting, we can reduce the number of smokers.
It was very important that the fundraiser be in honour of my uncle, because it’s a great way to show our support for him.
Funding world-class research
Cancer affects all Canadians but together we can reduce the burden by investing in research and prevention efforts. Learn about the impact of our funded research.