These products are designed to:
- Make the first smoking experience more pleasurable by improving the taste and sensation for people who smoke and/or chew.
- Encourage experimentation.
- Make smoking easier by masking the irritation on the airways, preventing airways from tightening and the person smoking from coughing.
- Make smoking appear to be trendy and dynamic.
- Disguise the smell of second-hand smoke, providing the illusion that it less harmful to others.