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Flavoured tobacco

Cancer shouldn't come in a candy wrapper

Are you intrigued? Hungry? These are the flavours of tobacco that are currently on the market explicitly designed to get youth hooked. Flavours grab the attention of youth, and make them more likely to experiment with these deadly products. Cancer shouldn't come in a candy wrapper.

  • Why additives and flavours?

    These products are designed to:

    • Make the first smoking experience more pleasurable by improving the taste and sensation for people who smoke and/or chew.
    • Encourage experimentation.
    • Make smoking easier by masking the irritation on the airways, preventing airways from tightening and the person smoking from coughing.
    • Make smoking appear to be trendy and dynamic.
    • Disguise the smell of second-hand smoke, providing the illusion that it less harmful to others.
  • What does this mean for Nova Scotia?

    New data released from the national Youth Smoking Survey shows a very high number of high school students are using flavoured tobacco products.

    20% of Atlantic Canadian youth in grades 9-12 report smoking a cigarette in the last 30 days. Nationally, this statistic is 14%.

    Almost half (49%) of high school students in the Atlantic region who used tobacco products in the previous 30 days had used flavoured tobacco products. 

  • How accessible are these products?

    Flavoured tobacco products are affordable to youth as many of these products are sold individually for less than a toonie or in small ‘kiddie packs’ (quantity of 5). Through marketing tactics designed to attract youth and by making these products affordable, they have become increasingly popular among youth.

  • What about menthol?

    Of all tobacco flavourings, menthol has the most deceptive characteristics. Menthol masks the harsh properties of tobacco smoke, allows a person to inhale smoke more deeply and enhances nicotine absorption which increases the related health risks. Teens who try menthol cigarettes are more likely to continue to smoke than those who start experimenting with regular cigarettes. 

  • Take action
    • Support the Canadian Cancer Society as we advocate for a ban on flavoured tobacco products in Nova Scotia.
    • Write to your MLA at takeaction.cancer.ca
    • Join the conversation at #endtheflavour
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