Tobacco companies have used product packaging as an effective marketing strategy to depict positive lifestyle images, convey deceptive messages and detract from health warnings. Health Minister Petitpas Taylor should move quickly on the federal government’s commitment to implement plain and standardized packaging. Australia became the first country to implement plain packaging in 2012, followed by the United Kingdom and France in 2016, Norway and Ireland in 2017, with New Zealand and Hungary pending in 2018, and Slovenia in 2020.
It's time for Canada to join other countries around the world in adopting plain packaging. Challenge your MP to put an end to tobacco marketing.