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Tobacco control – what we’re fighting for right now

  • Increase funding for Health Canada's tobacco control strategy

    Funding for the Federal Tobacco Control Strategy (FTCS) should be increased so that Health Canada can have more impact to reduce smoking, including among youth. The existing funding level of $38 million per year is equal to just 1.2% of the $3.2 billion collected by the federal government through tobacco taxes. In the United States, per capita federal investments in tobacco control are more than double that in Canada. The current FCTS expires March 31, 2018. It is essential that there be a more effective and properly funded replacement to provide the comprehensive and sustained tobacco strategy Canada needs.

  • Implement plain packaging

    Tobacco companies have used product packaging as an effective marketing strategy to depict positive lifestyle images, convey deceptive messages and detract from health warnings. Health Minister Petitpas Taylor should move quickly on the federal government’s commitment to implement plain and standardized packaging. Australia became the first country to implement plain packaging in 2012, followed by the United Kingdom and France in 2016, Norway and Ireland in 2017, with New Zealand and Hungary pending in 2018, and Slovenia in 2020.

    It's time for Canada to join other countries around the world in adopting plain packaging. Challenge your MP to put an end to tobacco marketing.

  • Renew health warnings for all tobacco products

    As of June, 2012, a new series of picture health warnings were required to cover 75% of the package front and back for cigarettes and some little cigars. Canada’s new warnings are among the best in the world but many product categories are not covered by these regulations. As a next step, Health Minister Petitpas Taylor should renew warnings for all other tobacco products. Warnings for roll-your-own tobacco, smokeless tobacco, cigars and pipe tobacco have not been changed since 2001. Well-designed health warnings are effective at increasing awareness and decreasing tobacco use.

  • Ban all flavoured tobacco products

    Tobacco products in fruit, candy, menthol and other flavours strongly appeal to youth. The national Youth Smoking Survey for the 2012–13 school year found that of high school students who use tobacco, 50% use flavoured tobacco, and of high school students who smoke, 29% smoke menthol. Health Minister Petitpas Taylor should bring forward a regulation to ban flavours in all tobacco products, following the example of an increasing number of provinces and building on existing federal regulations including the ban on menthol cigarettes effective October 2, 2017.

  • Increase tobacco taxes

    Increasing the price of cigarettes is one of the most effective ways to encourage smokers to quit and to prevent youth from starting to use tobacco. A price increase of 10% will generally result in a decrease in consumption of 4%. The federal government should implement a tobacco tax increase, providing both public health and public revenue benefits.

  • Regulate e-cigarettes

    The Society recognizes the potential benefit that e-cigarettes may provide to Canadians trying to quit smoking, though research in this area is evolving. Other nicotine replacement products are known to help smokers quit and have been approved for use in Canada. E-cigarettes containing nicotine have not been approved by Health Canada for sale and therefore cannot be legally sold anywhere in the country. The Society only recommends nicotine replacement products that have been approved by Health Canada.

    Though e-cigarettes with nicotine cannot be legally sold in Canada, they are widely available in Canada. Regulations are needed to prevent young people from using e-cigarettes and to help prevent the marketing of e-cigarettes from undermining tobacco control efforts. Federal and provincial governments should adopt regulatory measures, including regulating:

    • sales to minors
    • places of use (not allowing in places where smoking is banned by law)
    • advertising and promotion
    • where e-cigarettes are sold
    • labelling
    • addition of flavours and other ingredients
  • What we’re fighting for in New Brunswick

    Tobacco use remains the leading cause of preventable disease, disability and death in Canada. According to the most recent data from the Canadian Tobacco Use Monitoring Survey (CTUMS), the current smoking prevalence in New Brunswick is 19%, still higher than the national smoking prevalence of 17%. New Brunswick’s smoking rate among 20-24 year olds remains alarmingly high at 25%.

    Banning smoking in outdoor spaces
    Currently, the Smoke-Free Places Act restricts tobacco use in only one outdoor venue: school grounds. According to a recent poll commissioned by the Canadian Cancer Society New Brunswick, there is significant public support for legislation that would designate specific outdoor spaces as smoke-free, particularly entrances and exits and spaces frequented by children.

    The Canadian Cancer Society New Brunswick is calling on the Government of New Brunswick to amend the Smoke-Free Places Act to include:

    • Entrances, exits and air intakes of all public buildings (six metres).
    • Outdoor bars and patios with designated perimeters.
    • All provincially-designated parks.
    • All children’s playgrounds.
    • Recreational/sports fields.

    Flavoured tobacco
    Despite recent federal regulations on cigarillo sales, product redesign by tobacco companies has promoted continued and widespread availability of flavoured tobacco in New Brunswick. Canadian Tobacco Use Monitoring Survey (2011) data reported that 29.7% of New Brunswick youth aged 15-19 have tried cigarillos and 18.9% have tried cigars. This trend is a major cause for concern, particularly as flavoured tobacco products are marketed directly to youth.

    The Canadian Cancer Society New Brunswick is calling on the Government of New Brunswick to amend the Tobacco Sales Act to prohibit the sale of all flavoured tobacco products not covered by federal legislation.

    For more information about how you can become involved in these issues, please contact 1-800-455-9090 or email



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