In 2002, the Society released a study by Environics Research Group Limited – Evaluation of New Warnings on Cigarette Packages – about the effectiveness of precedent-setting picture warnings in Canada.
Cigarette package health warnings
Cigarette package health warnings in Canada have improved over time:
- In 1989, regulations required a series of 4 text warnings covering 20% of the package front and back.
- In 1994, regulations required text warnings in black and white to cover the top 35% of the package front and back.
- In 2001, Canada became the first country to require picture warnings and the first country to mandate 50% of the package front and back.
- In 2012, picture warnings were required to cover 75% of the package front and back. The Society strongly supports these warnings.
I want everyone to win their battles like we did. That’s why I’ve left a gift in my will to the Canadian Cancer Society.
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