In 2002, the Society released a study by Environics Research Group Limited – Evaluation of New Warnings on Cigarette Packages – about the effectiveness of precedent-setting picture warnings in Canada.
Cigarette package health warnings
Cigarette package health warnings in Canada have improved over time:
- In 1989, regulations required a series of 4 text warnings covering 20% of the package front and back.
- In 1994, regulations required text warnings in black and white to cover the top 35% of the package front and back.
- In 2001, Canada became the first country to require picture warnings and the first country to mandate 50% of the package front and back.
- In 2012, picture warnings were required to cover 75% of the package front and back. The Society strongly supports these warnings.
I think the hope is that it creates awareness – that others see Bree as someone who is making a difference.
Funding lifesaving clinical trials
The Canadian Cancer Society is funding lifesaving clinical trials that give people with cancer access to the newest types of treatment.