Since taking up the position in 2008 Ron has developed programs and plans in fund raising and marketing that have led to an increase in revenue that has set the pace for the Canadian Cancer Society divisions in Canada. A strong proponent of integrated marketing and fundraising, Ron has been a champion of building strategies that connect the donors of the organization to the mission to be inspired by the impact of their giving.
He has made a significant contribution to the Canadian Cancer Society nationally after proposing the distribution of a daffodil pin as a new symbol of hope for the Society and designing the new integrated Daffodil Campaign that now runs across Canada during April.
With a proven track record in acquiring major gifts, Ron was instrumental in leading and securing support for a capital project to build a patient lodge in northern BC. The Kordyban Lodge, thanks to an extremely active local campaign cabinet, is now open and serving the needs of northern British Columbia in Prince George.
Ron holds a Bachelor of Arts degree in Business Administration and Economics from Tabor College, Kansas, and honorary Doctorate from Regent University and is a member of the Association of Fundraising Professionals, and brings over 25 years of fundraising experience in the public and non-profit sectors to the Canadian Cancer Society.
Before joining the Canadian Cancer Society, Ron worked as the Senior Vice-President for external relations at Trinity Western University, was the Senior Director of Development with Canuck Place Children’s Hospice, the Vice-President for advancement with Tabor College, and a marketing manager with the Canadian Broadcasting Corporation and a national advertising agency.
Seeing my sister Erin – a young mother – struggle with the emotional blow and then the physical toll of cancer treatment made me want to do something to help women feel confident.
Providing rides to cancer treatment
For more than 50 years, the Canadian Cancer Society’s transportation program has enabled patients to focus their energy on fighting cancer and not on worrying about how they will get to treatment.