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The Canadian Cancer Society is proud to partner with Stanfield’s Limited in the fight for life and to raise awareness about below-the-waist men’s cancers. Based in Nova Scotia, Stanfield’s is an apparel company specializing in men’s underwear, winter underwear, socks, sportswear, fire-resistant garments and women’s underwear.
In its partnership with the Society, Stanfield’s launched an interactive social media campaign featuring the Stanfield’s Gitchhiker, Mark, a survivor of testicular cancer. Mark thumbed his way from Vancouver to the Stanfield’s factory in Truro, Nova Scotia – wearing nothing but his underwear.
Providing rides to cancer treatment
For more than 50 years, the Canadian Cancer Society’s transportation program has enabled patients to focus their energy on fighting cancer and not on worrying about how they will get to treatment.