The Canadian Cancer Society is proud to partner with Stanfield’s Limited in the fight for life and to raise awareness about below-the-waist men’s cancers. Based in Nova Scotia, Stanfield’s is an apparel company specializing in men’s underwear, winter underwear, socks, sportswear, fire-resistant garments and women’s underwear.
In its partnership with the Society, Stanfield’s launched an interactive social media campaign featuring the Stanfield’s Gitchhiker, Mark, a survivor of testicular cancer. Mark thumbed his way from Vancouver to the Stanfield’s factory in Truro, Nova Scotia – wearing nothing but his underwear.
This research saved my life and my sister’s life. Without it, stomach cancer would have wiped out most of our family.
Advocating for cancer patients
Our staff and volunteers meet with elected officials from local, provincial and national governments to persuade them to make the fight against cancer one of their top priorities.