The Canadian Cancer Society is proud to partner with Stanfield’s Limited in the fight for life and to raise awareness about below-the-waist men’s cancers. Based in Nova Scotia, Stanfield’s is an apparel company specializing in men’s underwear, winter underwear, socks, sportswear, fire-resistant garments and women’s underwear.
In its partnership with the Society, Stanfield’s launched an interactive social media campaign featuring the Stanfield’s Gitchhiker, Mark, a survivor of testicular cancer. Mark thumbed his way from Vancouver to the Stanfield’s factory in Truro, Nova Scotia – wearing nothing but his underwear.
I was in total shock when I heard the diagnosis of cancer. Cancer to me was an adult’s disease. Being a 13-year-old teenager, it certainly wasn’t even on my radar.
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