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The Canadian Cancer Society is proud to partner with Stanfield’s Limited in the fight for life and to raise awareness about below-the-waist men’s cancers. Based in Nova Scotia, Stanfield’s is an apparel company specializing in men’s underwear, winter underwear, socks, sportswear, fire-resistant garments and women’s underwear.
In its partnership with the Society, Stanfield’s launched an interactive social media campaign featuring the Stanfield’s Gitchhiker, Mark, a survivor of testicular cancer. Mark thumbed his way from Vancouver to the Stanfield’s factory in Truro, Nova Scotia – wearing nothing but his underwear.
Seeing my sister Erin – a young mother – struggle with the emotional blow and then the physical toll of cancer treatment made me want to do something to help women feel confident.
How can you stop cancer before it starts?
Discover how your lifestyle choices can affect cancer risk and how you can take action with our interactive tool – It’s My Life!