In 1992, Avon launched its Breast Cancer Crusade, pioneering the sale of pink ribbon products and unleashing the unique power of its vast global network of Independent Sales Representatives to raise funds and awareness. With more than $815 million raised and donated to breast cancer programs around the world and over $24 million in Canada, Avon is the leading corporate supporter of the cause globally. The Crusade’s life-saving work supports awareness and education, screening and diagnosis, access to care, support services, and scientific research.
During the month of October, the Avon Foundation for Women Canada committed to donating 10% of Avon Canada's sales from October 17 to October 31 by province to benefit the Canadian Cancer Society's local provincial breast cancer initiatives. Avon graciously donated a total $500,000 to the breast cancer cause!