The Canadian Cancer Society launches a youth anti-smoking contest

17 January 2011

Regina -

The Canadian Cancer Society is kicking off National Non Smoking Week, January 16 -22, by launching an on-line video contest aimed at teens and young adults in the province.Let’s Talk Tobacco encourages young people to share their thoughts and concerns about tobacco use by submitting a one-minute video.

We know that a lot of young people in this province are still smoking. We also know that this age group loves social media including YouTube so we decided to marry the two in the hope that we could start a conversation about tobacco use,” says Donna Pasiechnik, Manager of Tobacco Control for the Canadian Cancer Society in Saskatchewan. 

From testimonials to ideas for anti-smoking commercials, the Society is looking for compelling imaginative videos that will resonate with youth. “Saskatchewan youth are creative and edgy so we expect to that will be reflected in the videos." 

Saskatchewan has made tremendous progress in the last year to curb tobacco use. The provincial government increased tobacco taxes, reduced limits on tax-exempt tobacco and banned smoking in a number of areas including vehicles carrying children and on school grounds.

“As important as these measures are, we also know that to reduce youth smoking we need to better understand their views and perceptions about smoking. This initiative will be the first step toward an ongoing dialogue with the group that will influence the smoking rates of the future,” added Pasiechnik. 

The on-line contest is open Saskatchewan residents between the ages of 12 and 24 but the Society is hoping it will engage people of all ages. Once the contest closes in mid April people will have an opportunity to vote for their favorite video in 3 age categories. The winner will be announced in late May,” says Pasiechnik. 

For more details on the contest visit www.letstalktobacco.ca or go to www.cancer.ca/sk

The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

For more information, please contact:

Donna Pasiechnik

Manager, Tobacco Control, Media & Government Relations

Canadian Cancer Society

Saskatchewan Division

Phone: 306-790-9871