Giant Colon is taking over Northgate Mall

15 June 2011

Regina -

WHAT: A 40 foot long, 8 foot high inflatable, outrageously pink replica of the human colon.  The public is invited to walk through the supersized 3-D exhibit to learn about how the colon works and how to prevent, treat and beat colorectal cancer.

WHY:   Colorectal cancer is the second leading cause of cancer death in Canada.  It’s also one of the most preventable cancers through regular screening and early detection.  Our hope is that this fun multimedia exhibit will help people get over their embarrassment talking about their colons.  It is estimated that nearly 700 Saskatchewan residents will be diagnosed with the disease this year and 270 will die from it. 

WHO:   The Giant Colon is an educational initiative of the Colorectal Cancer Association of Canada.  The Canadian Cancer Society, the Saskatchewan Cancer Agency and Northgate Mall have teamed up to promote the Agency’s Colorectal Cancer Screening Program.

WHERE: Northgate Mall, 489 Albert Street N

WHEN: The exhibit is open Friday June 17 from 10 am – 9 pm and Saturday June 18 from 9am – 6pm.

The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

For more information, please contact:

Donna Pasiechnik

Manager, Tobacco Control, Media & Government Relations

Canadian Cancer Society

Saskatchewan Division

Phone: 306-790-9871