The Canadian Cancer Society’s THINGAMABOOB is a big success: more than $100,000 to save more lives!

26 April 2016

Montreal -

The Canadian Cancer Society (CCS) and Lise Dion, spokesperson for the Thingamaboob campaign, are proud to announce that more than 20,000 Thingamaboob keychains were sold during the holidays in the Jean Coutu pharmacies to raise awareness among women aged between 50 and 69 of the effectiveness of mammograms and encourage their participation in the Quebec Breast Cancer Screening Program (PQDCS). More than $100,000 in proceeds was handed to the CCS and will be used to inform and support women with breast cancer in Quebec.

To date, 140,000 women bought the Thingamaboob and $700,000 was raised for the CCS through its partnership with Jean Coutu Group (PJC) inc. “Thank you to all the women who bought the CCS’s Thingamaboob,” says Lise Dion, spokesperson for the CCS’s Thingamaboob campaign. “My Thingamaboob is attached to my handbag. I use it often to talk about mammograms to women who are dear to me. I’m happy to see that there are more and more of us doing this.”

With two beads of different sizes, the CCS’s Thingamaboob is an educational tool that illustrates the effectiveness of mammograms. The big white bead, which is the size of a quarter, represents the type of lump that can be detected by a woman herself. The little pink bead represents the type of lesion that can be detected through a mammogram and this may be as small as a pinhead.

In Quebec, all women aged between 50 and 69 receive a letter offering the possibility of participating in the PQDCS Quebec Breast Cancer Screening Program. As part of this program, they are invited to get a mammogram free of cost (breast X-ray) for screening once every two years between 50 and 69 years of age. A letter is sent when it’s time to get a new mammogram. This serves as a prescription, so a visit to the doctor is not required before getting a mammogram. In the case of women who don’t have a family doctor, they receive medical follow-up automatically if they participate in the PQDCS Quebec Breast Cancer Screening Program.

Breast cancer in brief:
  • Eight in ten breast cancers affect women who are aged 50 and above.
  • The five-year breast cancer survival rate is 88%. This rate jumps to nearly 100% when the tumour is detected at the onset of the disease (stage 1).

Every day, the Canadian Cancer Society works to save more lives. With the support of thousands of Quebecers, donors and volunteers, it fights to prevent more cancers, enable our researchers to make more discoveries and help more people living with the disease. Let’s save more lives. Visit cancer.ca or call us at 1 888 939-3333.

For more information, please contact:

André Beaulieu

Spokesperson and Senior Advisor, Public Relations

Canadian Cancer Society

Quebec Division

Phone: (514) 393-3444