The Canadian Cancer Society says bravo to smokers who are going to sign up for the Quit to Win! Challenge

08 January 2013

Montreal, QC -

The Canadian Cancer Society (CCS) – Quebec Division, a partner of the Quit to Win! Challenge since the beginning, would like to congratulate and encourage all the smokers in Quebec who decide to sign up for the 14th edition.

For the CCS, initiatives such as the Quit to Win! Challenge are important because smoking is an alarming reality despite the progress made in tobacco control over the past few years. Around 1.5 million Quebecers still smoke and nearly a quarter of them are between 15 and 24 years old.

How the CCS collaborates with the Quit to Win! Challenge

The toll-free Ligne j’Arrête smokers helpline, 1866 JARRETE (527-7383), a service managed and housed in CCS offices, has for many years been the reference for information on the Challenge as well as smoking cessation.

In 2013, counsellors on the Ligne j’Arrête smokers’ helpline will once again offer assistance to smokers who sign up for the Challenge. Last year, 1 in every 4 smokers registered for the Challenge made a request for personalized support to help them quit.

Furthermore, the CCS will provide smokers with tools, notably a questionnaire to assess their addiction, to support them in their effort to kick the habit. The questionnaire will be available on the Quit to Win! Challenge website ( to help them prepare to quit. In addition, throughout Quebec in the coming months, CCS employees and volunteers will make use of various opportunities to ask smokers to take action and sign up for the Challenge until March 1st.

Challenge participants will also be able to take advantage of a text-messaging support service available on their cell phones as the CCS’s SMAT (Short Text Messages Against Tobacco) makes a comeback in 2013 on

Smoking in Quebec

  • In spite of all the efforts made for smoking prevention and cessation in the past few years, the smoking rate has stagnated at an average of 20% since 2006. For every smoker who quits or dies, a new smoker gets initiated. This means that tens of thousands of youths will start smoking this year.
  • Smoking is the main cause of cancer and the leading cause of preventable diseases and death: one regular smoker in two will die prematurely from the consequences of smoking, that is, 10,400 people per year.
  • Smoking is responsible for 1 in 3 cancer deaths and 85% of lung cancer cases.
  • Lung cancer is by far the deadliest of cancers. This year, it will kill twice as many women in Quebec as breast cancer and four times as many men as prostate cancer. It also plays a role in the development of 17 other types of cancer.


The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

For more information, please contact:

André Beaulieu

Spokesperson and Senior Advisor, Public Relations

Canadian Cancer Society

Quebec Division

Phone: (514) 393-3444