In October, use a reminder to remind her. Give a Canadian Cancer Society Thingamaboob.

25 September 2011

Montreal -

The Canadian Cancer Society wants women to talk about breast cancer screening.

This morning in Montreal, the Canadian Cancer Society (CCS) organized a brunch where sixty or so women used a reminder to remind her for women with breast cancer and encouraged women between 50 and 69 to have a mammogram, an effective screening method for breast cancer.

The event also promoted the fact that in October the CCS will once again give women an opportunity to talk about screening. Throughout Breast Cancer Awareness Month, branches of the PJC Jean Coutu pharmacy network in Quebec will support the campaign A reminder to remind her and sell CCS “Thingamaboobs” for $5 each.

What is the “Thingamaboob”?

Made of different sized beads, the CCS “Thingamaboob” is an educational tool that aptly shows why mammograms are so effective as a screening method for breast cancer. The larger beads that are the size of a quarter or a dime represent lumps that are commonly found by women themselves when they examine their breasts or are detected by a healthcare professional during a clinical breast examination (CBE). The smaller beads represent lumps that can be detected using a mammogram and they can be as small as the head of a pin.

Early screening for breast cancer using mammograms has been shown to increase the odds of beating the disease and increase a woman’s chances of a successful treatment.

Why remind them?

“Offering a “Thingamaboob” to the women around us shows we are thinking of them. Each woman is at risk of having breast cancer, particularly after the age of 50, says Sylvie Poissant, Director of Cancer Prevention and Health Promotion, Canadian Cancer Society – Quebec Division. With the Canadian Cancer Society’s “Thingamaboob”, we can tell women between 50 and 69 around us, that we care about them. It’s also a way to remind them of the importance of passing a regular mammogram.”

How to purchase the “Thingamaboob”.

In October, use a reminder to remind her and purchase a CCS “Thingamaboob” for $5 at the prescription counter of PJC Jean Coutu pharmacies in Quebec or in CCS regional offices.


Which women are at risk of developing breast cancer?

Eight of 10 women who get breast cancer are 50 and over. Breast cancer is the most commonly diagnosed cancer in Canadian women and the second leading cause of cancer-related death after lung cancer : in fact, an estimated 1 woman in 9 will develop breast cancer in her lifetime. In 2011, 6,200 new cases of breast cancer will be diagnosed in Quebec (23,400 in Canada). Some 1,300 Quebecers (5,100 Canadians) will die from the disease.

Where will the money raised during the “Thingamabob” campaign go?

Money raised through the sale of “Thingamaboobs” will be used to fund CCS programs and services. For more information on breast health, contact our Cancer Information Service at 1 888 939-3333 or visit

Fact Sheet

The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

For more information, please contact:

André Beaulieu

Spokesperson and Senior Advisor, Public Relations

Canadian Cancer Society

Quebec Division

Phone: (514) 393-3444