The Canadian Cancer Society’s Daffodil Month - Who are you fighting for? Quebecers answered the call!

31 May 2011

Montreal -

In a call to action the Canadian Cancer Society (CCS) launched a solidarity movement at the beginning of April, Daffodil Month, for the population to display the daffodil as a sign of support for a parent, a friend or a neighbour in the fight against cancer. Thousands of Quebecers answered the CCS call in recent weeks and communicated their support for the fight against cancer in the social media.

The Daffodil Month campaign: $ 3,744,288 M for the fight against cancer in Quebec

  • New this year: the CCS asked Quebecers and all other Canadians to proudly wear the CCS daffodil pin throughout the month of April. Sold for $2 at participating Groupe BMR stores, this first initiative allowed us to collect $60,124.
  • The sale of fresh daffodils gave a colourful launch to the Daffodil Month fundraising campaign in which $2,238,164 was raised throughout Quebec.
  • For its part, the renowned Daffodil Ball, an evening that for close to two decades has been one of the most glamorous social events in all of Canada, and held last April 28th in Montreal in the presence of some 650 prestigious guests, raised $1,446,000.

“I wish to thank all of our donors and all Quebecers who wore the daffodil during April,” said Suzanne Dubois, Executive Director of the Quebec Division of the Canadian Cancer Society. “The CCS is touched by this support which allows us to continue our work on the ground and inspires us to surpass ourselves in the fight against cancer.”

Supporting the Canadian Cancer Society’s Daffodil Month Makes a Difference

The Canadian Cancer Society (CCS) contributes on a daily basis to the progress of cancer research and provides the latest reliable information about cancer as well as support services in the community. Money raised during Daffodil Month also contributes to setting up prevention programs and advocates with governments to obtain laws and public policies to protect Quebecers against cancer.

Thanks to research, screening, early detection and better treatments, the five-year relative survival rate for all cancers combined now stands at 62% (compared with 33% during the 60s).

The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

For more information, please contact:

André Beaulieu

Spokesperson and Senior Advisor, Public Relations

Canadian Cancer Society

Quebec Division

Phone: (514) 393-3444