Daffodil Month Launches in Prince Edward Island

27 March 2017

Charlottetown, PE -

When loved ones are diagnosed with or die from cancer, friends and family often want to do something to help or honour them. This April, as part of Daffodil Month, Canadian Cancer Society volunteers will be involved in numerous activities to raise money for the fight against cancer.

One such volunteer is Rosaleen Mahoney from Summerside. Ms. Mahoney has volunteered for the Society for more than 25 years, in numerous capacities. She started as a canvasser in her neighbourhood, going door to door to collect donations. She was then recruited to become an area captain, organizing the residential campaign in several neighbourhoods. She has also helped organize the Summerside Relay For Life, sold fresh daffodils and served as a peer counsellor with CancerConnection, offering support over the phone to cancer patients going through treatment.

“The cancer cause is very important to me,” Ms. Mahoney said. “It just affects so many people that you feel you have to do something to help find a cure."

Ms. Mahoney chose to volunteer for the Canadian Cancer Society after watching friends and family battle the disease. And then, in 1998, she received her own diagnosis of breast cancer. Around the same time, her best friend was also diagnosed with breast cancer. The two went through their journey together, relying on one another for moral support.

“She was the first friend I made when I moved to PEI (from New Brunswick). We raised our children together,” she said. “She and I worked on all things cancer related – from the door-to-door campaign to daffodils to Relay every year together. She was my biggest ally in this fight. If one of us was there the other was right beside her.”

Sadly, in the past year alone, Ms. Mahoney has lost five family members and friends to cancer, including her best friend. Ms. Mahoney continues to volunteer for the Canadian Cancer Society in their honour.

“It’s important for me to give some time; it’s very rewarding. Volunteering just a few hours can make a big difference.”

In addition to the Canadian Cancer Society’s residential campaign, other fundraising activities will be happening throughout Daffodil Month. Fresh daffodils will go on sale starting on March 29 at numerous locations across the Island. Volunteers will be selling bunches of 10 for $8. This will be followed by the daffodil pin campaign, which launches on April 1.

"The Canadian Cancer Society’s daffodil has always been a symbol of strength and courage in the fight against cancer,” said Marlene Mulligan, Executive Director for the PEI Division of the Canadian Cancer Society. “We all have a personal story about how cancer has impacted our lives. By donating to the Society and supporting Daffodil Month, we are collectively making strides on our mission to eradicate cancer and enhance the quality of life of those living with cancer.”

Pins will be available for a suggested donation of $2. Locations include PEI Liquor Commission corporate retailers, Murphy’s Pharmacies, Canada Post, Credit Union Canadian Tire Charlottetown and Lawtons.

To find out more about Daffodil Month, or to become a Canadian Cancer Society volunteer, please call 1 902 566 4007 or visit cancer.ca.


About the Canadian Cancer Society

The Canadian Cancer Society is a national, community-based organization of volunteers whose mission is to eradicate cancer and enhance the quality of life of people living with cancer. Thanks to our donors and volunteers, the Society has the most impact, against the most cancers, in the most communities in Canada. Building on our progress, we are working with Canadians to change cancer forever. Make your gift today at cancer.ca.

For more information, please contact:

Margaret Schwartz
Community Engagement Officer
Canadian Cancer Society – PEI Division
1 902 566 4007 ext. 2234
margaret.schwartz@pei.cancer.ca