Eastern Kings to see an Increase in Access for Cancer Support Services

23 March 2016

Charlottetown, PE -

Eastern Kings to see an Increase in Access to

Cancer Support Services

Canadian Cancer Society Launches Community Outreach Initiative

Cancer patients and their families, along with community leaders and government representatives, gathered in Souris Wednesday morning, March 23, 2016, for the announcement of the Canadian Cancer Society’s Community Outreach Initiative in Eastern Kings.

Community member and healthcare advocate, Melissa Bronaugh, spoke of the need for the program. “Patients become overwhelmed with information, appointments, and procedures, sometimes forgetting to ask important questions or voice the concerns they and their families have,” she explained. “Having a Canadian Cancer Society ambassador in the community to speak to will help to guide the patient, thereby alleviating a lot of fear and anxiety.”

The goal of the initiative is to create a personal approach that will result in increased support to Islanders who live in Eastern Kings. While some individuals prefer the anonymity of a toll-free line or on-line support, there are still many Islanders who want to speak with someone in their own community, especially when it comes to sensitive topics like personal health and well-being.

Surveys conducted with Island patients suggest that emotional support is an area where patient services require improvement. The Canadian Cancer Society’s new initiative will help to meet this need. “We know that cancer support services are only reaching a small portion of Islanders facing cancer and that is concerning because a cancer diagnosis may be one of the most stressful and confusing experiences families can go through,” says Lori Barker, Executive Director of the Canadian Cancer Society in PEI. “They may be suffering alone and that is not necessary.”

Community ambassadors: Rose MacDonald, Joyce O’Brien and Thelma MacDonald will be trained to connect cancer patients, and their families, with the various resources they might need when facing a cancer diagnosis. This includes the Society’s information and emotional support programs, in addition to other community services like Hospice PEI, the Volunteer Driver Program and Health PEI’s cancer screening programs. Cancer patients, their family members, caregivers and friends can call the Canadian Cancer Society and be connected with a volunteer in their community at 1-888-939-3333.

Health PEI is providing financial support for the outreach initiative. “Government is pleased to support this excellent initiative with funding of $50,000,” said Minister of Health and Wellness Robert Henderson. “Having access to support services in their own community is paramount to Islanders on a cancer journey. We are very pleased to work with our community partners to meet this important need.”

The Canadian Cancer Society is a national, community-based organization of volunteers whose mission is to eradicate cancer and enhance the quality of life of people living with cancer. Thanks to our donors and volunteers, the Society has the most impact, against the most cancers, in the most communities in Canada. For more information on cancer and the services provided by the Canadian Cancer Society, visit cancer.ca or call -888-939-3333.

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For more information contact:

Julia Pike

Community Outreach Coordinator



The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.