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Daffodil Campaign Results

14 June 2016

Charlottetown, PE -

Islanders’ generosity shown once again during annual Daffodil Campaign

Charlottetown, June 14, 2016 – Due to the generosity of Island donors and the dedicated efforts of 582 volunteers across the province, $135,000 was raised in PEI this spring during the Canadian Cancer Society’s annual Daffodil Month campaign. These funds were raised through a combination of fresh flower sales, pin sales, door-to-door canvassing and donations sent through the mail.

“This scale of fundraising is only made possible through the work of hundreds of volunteers and numerous partnerships. This year over 30 Island businesses were involved in making daffodil sales possible,” explains Dianne Nabuurs, board member and canvasser in Kings County for the Canadian Cancer Society PEI. “With 40% of people now being diagnosed with cancer, it is clear that this is an issue that many Islanders want to see addressed.”

Donations to the Society fund a wide variety of activities that improve cancer patient and caregiver support, prevention, research, as well as influence government policies and practices.

Research remains a key priority for the Society. They were able to fund over $40 million in research grants nationwide from donations last year, which is about 14% of all research applications they received. According to Julia Pike, Special Projects Officer for the Canadian Cancer Society PEI, the number of new cancer cases continues to rise as our population grow and ages. “The good news is the number of people who survive a cancer diagnosis is also rising. In addition, we know how to prevent almost half of all cancers. These types of advancements are made possible only through research.”

Any Islander facing cancer, whether it is themselves or a loved one, is encouraged to contact the Canadian Cancer Society. The Society provides the most current and trustworthy cancer information and connects people to services in their local communities.

Last year, over 5,000 Islanders received support from the Society. Because of the generosity of Island donors, all these services can be provided at no charge.

Cancer support services provided on PEI by the Society include, but are not limited to, the following:

• Toll– free information phone line where Islanders can speak with cancer specialists

• Peer support for cancer patients, their families and care-givers

• Wigs for women

• Financial support of up to $500 to eligible families

• Reliable, up-to-date print and online information on cancer and cancer prevention

• Resources to help with quitting smoking

While cancer takes a huge toll on Canadians, progress is being made. In the 1940s, the survival rate was 25%. Today, over 60% of Canadians diagnosed with cancer will survive at least 5 years after their diagnosis. The relative survival rate for some cancers is much higher with childhood cancer at 83%, breast at 88% and prostate at 96%.

“Even though the need for investment in cancer continues to grow with each passing day, so does the potential for major improvements,” adds Lori Barker, Executive Director of the Canadian Cancer Society PEI. “I sincerely believe that if we keep investing, we will see a transformation in the treatment of this disease in our lifetime. In some ways, we already are. Thank you to each and every person who is helping make this a reality!”

About the Canadian Cancer Society

The Canadian Cancer Society is a national, community-based organization of volunteers whose mission is to eradicate cancer and enhance the quality of life of people living with cancer. Thanks to our donors and volunteers, the Society has the most impact, against the most cancers, in the most communities in Canada. Building on our progress, we are working with Canadians to change cancer forever. Make your gift today at cancer.ca.

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For further information please contact:

Marlene Mulligan

Communications and Advocacy Officer

mmulligan@pei.cancer.ca

Office: 902-566-4007 Mobile: 403-703-1059

or

Julia Pike

Special Projects Officer

jpike@pei.cancer.ca

Office: 902-566-4007 Mobile: 902-213-0445

The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.