Tree of Hope

28 November 2013

Charlottetown, PE -

Tree of Hope_Cox and Palmer_PE

Christmas is a time of giving, and the Canadian Cancer Society is benefiting from that spirit of generosity.

The law firm of Cox & Palmer is inviting Islanders to take part in its Tree of Hope campaign during this holiday season.  

With each donation to the Canadian Cancer Society, a specially designed ornament will be placed on a Christmas tree in one of Cox & Palmer’s offices in Charlottetown, Summerside, Montague or Alberton.  The Angel of Hope ornaments can show someone on a cancer journey that you are thinking of them or be in memory of a loved one.

“I think Islanders will embrace this opportunity to get involved in this fight against cancer, says Ron Profit, a partner with Cox & Palmer.

“Cancer matters, because almost everyone on this Island has some personal connection to the disease.”

Profit is a survivor of prostate cancer and is the co-chair of the prostate cancer support group on P.E.I.   He currently has two siblings battling cancer and a colleague undergoing cancer treatment. 

“We all have our own circumstances personally or with family and friends that remind us of the high incidence of cancer. The Tree of Hope campaign is a festive way of supporting the important research and assistance programs offered by the Canadian Cancer Society,” says Profit.  

From now until Christmas, Cox & Palmer is accepting donations to the Tree of Hope campaign.  The public is encouraged to make a donation on-line: http://convio.cancer.ca/goto/TreeofHope2013 .

Or they can call or visit one of the Cox & Palmer offices, including the location on Riverside Drive in Montague. 

Sherra Profit,  a lawyer in Cox & Palmer’s Alberton office, has witnessed the impact cancer has on families.  “I know how overwhelming a cancer diagnosis can be. It affects the entire family,” she says.  “Like many families on P.E.I. we have had more experience with this disease than we’d like to.”   Sherra is Ron Profit’s daughter. In addition to her father, her grandparents, an aunt and an uncle have battled cancer.

“I know that the Canadian Cancer Society is a lifeline for many on a cancer journey,”says Ms. Profit.  “It provides information and essential emotional support during a challenging time in their lives. I hope our efforts in the Tree of Hope campaign help the Society continue its important work across the Island.”

Since 1947 the Canadian Cancer Society has funded over $1.2 billion dollars in cancer research that has resulted in dramatic improvements in treatment and prevention.   Prince Edward Island has among the highest incident rate of cancer among men and the mortality rate for women is 10% higher than the national average. Approximately 880 Islanders have been diagnosed with cancer in 2013.

When you want to know more about cancer, visit www.cancer.ca or call the toll-free, bilingual Cancer Information Service at 1 888 939-3333.



The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

For more information, please contact:

Lori Barker

Executive Director

Phone: 902-566-4007