Break it Off!

01 November 2012

Charlottetown -


It’s a bad relationship, one that needs to end. The time has come to DUMP cigarettes. That’s the message the Canadian Cancer Society is sending to young adults on P.E.I.

According to recent results from the Canadian Tobacco Usage Monitoring Survey (CTUMS), more than 30% of 20 – 24 year-olds in this province are smokers. That’s the highest rate of smoking in Canada.

Throughout the month of November, the Canadian Cancer Society, PEI Division, is reaching out to young smokers with a campaign called Break It Off. This initiative was developed by the Canadian Cancer Society’s Smokers Helpline to specifically target young adults ages 19-29.

Break It Off provides an interactive approach to smoking cessation by encouraging smokers to choose the best way for them to dump their unhealthy relationship with cigarettes.

Break It Off includes a website, www.breakitoff.ca, that provides information and tips on how to “dump” cigarettes, stay split up and move on with their lives free from tobacco.

A mobile app allows them to track their progress and provides distractions and support when slip-ups or cravings occur.

Social media aspects of the site include a relationship status change on Facebook and an invitation to join the World’s Biggest Break Up on YouTube.

Support is always available from quit coaches at Smokers’ Helpline who provide follow up calls with one-on-one counselling. It also links participants to www.smokershelpline.ca.

Break It Off is available in English and French.

We encourage you to have a look at the site http://www.breakitoff.ca and share the link with others.

For further information, please contact the Canadian Cancer Society PEI Division at (866)566-4007.

The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

For more information, please contact:

Lori Barker

Executive Director

Phone: 902-566-4007