This Daffodil Month the Canadian Cancer Society encourages support despite loss of fresh-cut Daffodils

29 March 2016

Halifax -

This Daffodil Month the Canadian Cancer Society encourages support despite loss of fresh-cut Daffodils

This past weekend, the Canadian Cancer Society-Nova Scotia Division learned the news that their shipment of fresh-cut Daffodils had been damaged in transportation making them unusable for sale.

“Regrettably, when the Canadian Cancer Society-Nova Scotia Division’s fresh-cut Daffodils arrived this weekend we discovered they had been irreplaceably damaged in transportation,” says Barbara Stead-Coyle, National Vice President Annual Development and former CEO of the Nova Scotia Division, Canadian Cancer Society. “It is with a heavy heart that we must inform our partners, donors and supporters that we are unable to sell fresh-cut daffodils this season in support of Daffodil Month. For us, this campaign typically raises more than $300,000 a year which is a huge blow to our operations.”

“We know you join us in our disappointment at this development. We encourage our donors to continue their support of Daffodil Month by buying a pin or by visiting cancer.ca to make a donation in honour of a loved one.”

These Daffodils are not only an opportunity for our donors to support the Canadian Cancer Society, but they also have special meaning to many who have lost a loved one to cancer.

Your continued support is crucial to our fundraising efforts. Funds raised through our annual Daffodil Month campaign provide vital support for cancer research and programs such as The Lodge That Gives and Camp Goodtime in Nova Scotia.

Daffodil Month is supported by the Canadian Cancer Society-Nova Scotia Division’s valued partners Farmers (part of Agropur Dairy Cooperative) and Sobeys as well as provincial pin partners Scotiabank, CIBC, Central and Sobeys who sell Daffodil pins within selected retail locations across the province.

Farmers (part of Agropur Dairy Cooperative) has been a vital partner and supporter of the Society’s Daffodil Month campaign for more than 20 years supplying transportation and storage facilities to house the fresh-cut flowers once they arrive by plane. This year once again, Farmers and the Canadian Cancer Society - Nova Scotia Division have teamed up with Sobeys. Look for in-store promotions when you purchase Farmers milk products in Sobeys stores across the province. Daffodil pins will be available for purchase in participating Sobeys.

There is an opportunity to purchase potted Daffodils through a national partnership with Loblaws Inc. which will be piloting an expansion of potted Daffodil sales in the Maritimes including Nova Scotia for 2016. The Daffodils (potted only) will be available for sale in Real Atlantic Superstore® from April 7-20.

About Daffodil Month

The Daffodil is the Society’s long-standing symbol of hope. When you volunteer, wear a pin or buy fresh cut flowers during Daffodil Month you’re supporting Canadians living with cancer and helping us fund research to fight all cancers for all Canadians in all communities. Almost half of all Canadians are expected to develop cancer in their lifetimes and it is the leading cause of death in this country. Join the Canadian Cancer Society as we raise vital funds for the fight against cancer. Find out more at cancer.ca/daffodil

About the Canadian Cancer Society

The Canadian Cancer Society is a national, community-based organization of volunteers whose mission is to eradicate cancer and enhance the quality of life of people living with cancer. Thanks to our donors and volunteers, the Society has the most impact, against the most cancers, in the most communities in Canada. Building on our progress, we are working with Canadians to change cancer forever. Make your gift today at cancer.ca.


Website: cancer.ca/daffodil
Twitter: @cancersocietyNS
Facebook: CancerSocietyNS
Hashtags: #DaffodilMonth

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For more information, please contact:
Danica Finch
Marketing and Communications Coordinator
902-423-6183 ext. 235

danica.finch@ns.cancer.ca