Thousands of Canadians promise to make breast cancer beatable by joining the CIBC Run for the Cure

20 August 2018

Toronto -

In just over a month, on September 30, an estimated 80,000 Canadians are expected to come together in communities across the country for the 27th annual Canadian Cancer Society CIBC Run for the Cure, united by their promise to make breast cancer beatable.

Registration is now open for this event, taking place in 56 locations across Canada. It is the largest, single-day, volunteer-led event dedicated to raising funds for breast cancer research, support programs, health education and advocacy initiatives.

“The CIBC Run for the Cure has had a tremendous impact throughout its history, raising over $430 million for the breast cancer cause,” says Lynne Hudson, President and CEO, Canadian Cancer Society. “These dollars that have been raised by committed and passionate Run participants have led to life-changing research advancements and have ensured people facing breast cancer in our country have the support they need through our trusted information and programs. But with your help, we can do more. We can prevent more Canadians from being diagnosed, find more effective treatments and enhance quality of life after cancer for survivors. We encourage all Canadians to make their promise to make breast cancer beatable by donating, registering or fundraising for the CIBC Run for the Cure.”

Breast cancer continues to be the most commonly diagnosed cancer among Canadian women with 1 in 8 expected to be diagnosed in their lifetime. But thanks to donors and trailblazing events like the CIBC Run for the Cure, investments in cancer research are making a difference. Mortality rates for breast cancer are 44 per cent lower than their peak in the mid 1980’s and approximately 87% of people diagnosed with breast cancer are expected to live five years beyond their diagnoses.

The first CIBC Run for the Cure took place in 1992 in Toronto’s High Park. A group of volunteers brought together approximately 1,500 people and raised $85,000 for the breast cancer cause. Since then, the event has grown across the country and each year unites thousands of Canadians. Last year alone, events across the country raised an incredible $17 million.

“CIBC has been a committed partner of the Run for more than two decades and it’s because of their unwavering support that we have been able to make investments in the most promising breast cancer research in Canada as well as the country’s leading breast cancer information and support programs to ensure no one faces breast cancer alone,” adds Hudson.

Starting September 1, the minimum donate amount will increase to $45. To receive our early bird rate, register for the CIBC Run for the Cure by August 31. For registration, or for more information, please visit cibcrunforthecure.com.

About the Canadian Cancer Society CIBC Run for the Cure
The Canadian Cancer Society CIBC Run for the Cure is the largest, single-day, volunteer-led event dedicated to raising funds for breast cancer research. On October 1, 2017, this national movement brought together participants and volunteers in almost 60 communities across the country to create a future without breast cancer. Since the event began in 1992, the CIBC Run for the Cure has raised more than $430 million for breast cancer research and support. Donate or learn more at www.cibcrunforthecure.com

About the Canadian Cancer Society
The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website cancer.ca or call our toll-free, bilingual Cancer Information Service at 1-888-939-3333.

CIBC in the community
CIBC is a leading North American financial institution with 11 million personal banking, business, public sector and institutional clients. United under the bank's community investment brand One for Change, CIBC and its team are committed to coming together and supporting people and communities when they need it the most. Corporately, CIBC is focused on making a difference for those affected by cancer, as well as supporting persons with disabilities; in the U.S., CIBC focuses its investments in financial literacy. In 2017, CIBC and its team invested more than $70 million in community organizations across Canada and the U.S., through initiatives that include the Canadian Cancer Society CIBC Run for the Cure and CIBC Miracle Day. Learn more about community investment online or join the #OneforChange conversation on Twitter @CIBC and Facebook (www.facebook.com/CIBC) or follow on Instagram @CIBCNow.

For more information, please contact:

Rosie Hales

Communications Specialist

Canadian Cancer Society

National office

Phone: 416 934-5338